Pengaruh E-Service Quality dan Brand Image Terhadap Continuance Usage Intention Platform DANA Dompet Digital oleh Generasi Y dan Z

Ayuni Ayuni, Siti Nabillah Suci Amanda, A. Yusuf
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Abstract

The purpose of this study is to test whether E-Service Quality and Brand Image affect the Continuance Usage Intention of the DANA Dompet Digital Indonesia Platform. This study uses quantitative research, the population of this study is the users of DANA Dompet Digital Indonesia. The research data was collected through a questionnaire with a sample of 100 respondents consist of 73 women and 27 men respondents using non-probability sampling (purposive sampling) is a sampling technique based on certain considerations that are considered to represent, a population with the categories of generations Y and Z in the age range of 17-40 years and majority respondents are university students. Data were analyzed using SPSS 25 and SmartPLS 3.0. The results showed that E-Service Quality had a significant effect on the Continuance Usage Intention of the DANA Dompet Digital platform and Brand Image had a significant effect on the Continuance Usage Intention of DANA Dompet Digital.
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彭佳乐电子服务质量、品牌形象、持续使用意向平台
本研究的目的是检验电子服务品质与品牌形象是否会影响DANA Dompet印尼数位平台的持续使用意愿。本研究采用定量研究方法,研究对象为DANA Dompet Digital Indonesia的用户。研究数据是通过问卷调查收集的,样本为100名受访者,包括73名女性和27名男性受访者,使用非概率抽样(目的抽样)是一种抽样技术,基于一定的考虑,被认为是代表,年龄范围为17-40岁的Y代和Z代人群,大多数受访者是大学生。数据分析采用SPSS 25和SmartPLS 3.0。结果表明,电子服务质量对DANA Dompet Digital平台的继续使用意愿有显著影响,品牌形象对DANA Dompet Digital平台的继续使用意愿有显著影响。
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