Governance Model of Badunsanak Campaign in the Election of the Regional Heads in West Sumatra

Abstract

The background of this article presents the conceptual governance of campaigns with the thought of electoral good governance in Regional Head Elections, so that regional head election campaigns are safe, peaceful, democratic, open, and avoid conflict. Although efforts have been made to anticipate conflicts, such as the concept of making a collective agreement on the Badunsanak regional election, these have not been implemented and are still within the limits of political euphoria. However, campaign governance in West Sumatra still occurs, such as before the implementation of the campaign the installation of campaign props was carried out, disobedient rules, frequent nowitness voting, ineffective oversight, and offschedule campaign activity. The main objective of this research is to identify a specific instrument for the “Badunsanak” campaign governance model in the regional elections in West Sumatra so that the model can later be applied to regional head elections in West Sumatra and regions in Indonesia. The conclusion of this paper refers to the findings of various campaign governance model instruments based on Badunsanak cultural values as Geneology values of the Minang community; mutual respect, belonging, respect, tolerance, mutual, openness, feeling, brotherhood and brotherhood integrated with the principles of electoral good governance; Transparency, Integrity, Independence; Impartiality; Efficiency; and service orientation, as a model for campaign governance in regional head elections in West Sumatra and regions in Indonesia.