{"title":"Backfiring Boomerang Brands in Jakarta: The Case of the Great Garuda","authors":"E. Minkman, V. Stevens, R. Voorst","doi":"10.1007/978-3-030-70505-3_12","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":260429,"journal":{"name":"Public Branding and Marketing","volume":"4 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Public Branding and Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-3-030-70505-3_12","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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