Pub Date : 2021-07-23DOI: 10.1007/978-3-030-70505-3_2
V. Mabillard, Renaud Vuignier, Staci M. Zavattaro
{"title":"Economic Coopetition and the Absence of Comprehensive Data: Why Scholars and Practitioners Should Work Hand in Hand","authors":"V. Mabillard, Renaud Vuignier, Staci M. Zavattaro","doi":"10.1007/978-3-030-70505-3_2","DOIUrl":"https://doi.org/10.1007/978-3-030-70505-3_2","url":null,"abstract":"","PeriodicalId":260429,"journal":{"name":"Public Branding and Marketing","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132980291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-70505-3_12
E. Minkman, V. Stevens, R. Voorst
{"title":"Backfiring Boomerang Brands in Jakarta: The Case of the Great Garuda","authors":"E. Minkman, V. Stevens, R. Voorst","doi":"10.1007/978-3-030-70505-3_12","DOIUrl":"https://doi.org/10.1007/978-3-030-70505-3_12","url":null,"abstract":"","PeriodicalId":260429,"journal":{"name":"Public Branding and Marketing","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117191801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-70505-3_6
Wawrzyniec Rudolf, Arild Wæraas
{"title":"Municipal Branding and Social Media: Comparing Poland, Norway, and Ukraine","authors":"Wawrzyniec Rudolf, Arild Wæraas","doi":"10.1007/978-3-030-70505-3_6","DOIUrl":"https://doi.org/10.1007/978-3-030-70505-3_6","url":null,"abstract":"","PeriodicalId":260429,"journal":{"name":"Public Branding and Marketing","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125489026","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-70505-3_7
Ulrika Leijerholt
{"title":"Branding from Within: Internal Brand Management in the Public Sector","authors":"Ulrika Leijerholt","doi":"10.1007/978-3-030-70505-3_7","DOIUrl":"https://doi.org/10.1007/978-3-030-70505-3_7","url":null,"abstract":"","PeriodicalId":260429,"journal":{"name":"Public Branding and Marketing","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123322581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-70505-3_14
J. Cummings, Ken McConnellogue
{"title":"From a Dog’s Breakfast to a King’s Table: Branding and Marketing a Major Research University","authors":"J. Cummings, Ken McConnellogue","doi":"10.1007/978-3-030-70505-3_14","DOIUrl":"https://doi.org/10.1007/978-3-030-70505-3_14","url":null,"abstract":"","PeriodicalId":260429,"journal":{"name":"Public Branding and Marketing","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114757289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-70505-3_16
Staci M. Zavattaro
{"title":"Conclusion","authors":"Staci M. Zavattaro","doi":"10.1007/978-3-030-70505-3_16","DOIUrl":"https://doi.org/10.1007/978-3-030-70505-3_16","url":null,"abstract":"","PeriodicalId":260429,"journal":{"name":"Public Branding and Marketing","volume":"259 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134105270","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-70505-3_10
D. Dahle
{"title":"Brand on the Run? Marketization, Market Position, and Branding in Upper Secondary Schools","authors":"D. Dahle","doi":"10.1007/978-3-030-70505-3_10","DOIUrl":"https://doi.org/10.1007/978-3-030-70505-3_10","url":null,"abstract":"","PeriodicalId":260429,"journal":{"name":"Public Branding and Marketing","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116143488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-70505-3_17
J. Cummings, Ken McConnellogue
{"title":"Correction to: From a Dog’s Breakfast to a King’s Table: Branding and Marketing a Major Research University","authors":"J. Cummings, Ken McConnellogue","doi":"10.1007/978-3-030-70505-3_17","DOIUrl":"https://doi.org/10.1007/978-3-030-70505-3_17","url":null,"abstract":"","PeriodicalId":260429,"journal":{"name":"Public Branding and Marketing","volume":"121 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130783574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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