{"title":"Marketing of Greener Products","authors":"S. Sen, K. Rajagopal, K. Bhattacharjee","doi":"10.4018/978-1-5225-8547-3.CH017","DOIUrl":null,"url":null,"abstract":"The objective of the chapter is to discuss different aspects of marketing of greener products with some secondary source information. The theoretical analysis and the data reveal that there have been increasing implications of different generations towards greener or ecological products. More specifically, the younger generations prefer the greener products more as compared to older population.","PeriodicalId":113069,"journal":{"name":"Handbook of Research on Economic and Political Implications of Green Trading and Energy Use","volume":"60 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Handbook of Research on Economic and Political Implications of Green Trading and Energy Use","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/978-1-5225-8547-3.CH017","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
The objective of the chapter is to discuss different aspects of marketing of greener products with some secondary source information. The theoretical analysis and the data reveal that there have been increasing implications of different generations towards greener or ecological products. More specifically, the younger generations prefer the greener products more as compared to older population.
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