Analisis Pengembangan Bisnis UD. Sinar Harapan Melalui Pendekatan Business Model Canvas

Jhosia Brillianda, A. Deanta, Zulistiani
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Abstract

Every company must use a strategy to develop its business. One way to compete is to create a new strategy so that the company has a good and appropriate business model. The condition of the company is used as a tool in developing its business through a business model. The business model aims to prioritize value as part of technology development management. The business model used is the Business Model Canvas, which can build business activities and business models. UD Sinar Harapan is a company that produces crackers. The company seeks to implement strategic management in the business it runs. The purpose of this study is to determine the implementation of the Business Model Canvas, SWOT analysis, and business development strategies that should be applied to UD Sinar Harapan. This research was conducted using qualitative research methods and descriptive research types. This study uses five informants, namely, business owners, employees, and three customers of UD. Rays of hope Based on the results of the data obtained, it is known that UD. Sinar Harapan has not fully implemented the Business Model Canvas. However, there are five blocks that have been used, namely value proposition, channel, customer relationship, revenue stream, and key activity. UD. Sinar Harapan also found the need for a business development strategy that could be implemented through a SWOT analysis by increasing the number of variants, making brand labels on each package, and reproducing them online through a media network so that more subscribers will recognize it.  Keywords: Development strategy, Business model canvas, SWOT analysis
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UD业务发展分析。商业模型画布的一线希望
每个公司都必须使用战略来发展业务。竞争的一种方式是创造一个新的战略,这样公司就有了一个好的和合适的商业模式。公司的状况被用作通过商业模式发展其业务的工具。商业模式的目标是优先考虑价值作为技术开发管理的一部分。所使用的业务模型是业务模型画布,它可以构建业务活动和业务模型。UD Sinar Harapan是一家生产饼干的公司。该公司寻求在其经营的业务中实施战略管理。本研究的目的是确定实施的商业模式画布,SWOT分析,和业务发展战略,应适用于UD Sinar Harapan。本研究采用定性研究方法和描述性研究类型进行。本研究使用了五个线人,分别是企业所有者、员工和三名UD的客户。希望之光根据所获得的数据结果,我们知道,UD。Sinar Harapan还没有完全实施商业模式画布。然而,有五个部分已经被使用,即价值主张、渠道、客户关系、收入流和关键活动。UD。Sinar Harapan还发现需要一个业务发展战略,可以通过SWOT分析来实施,增加变体的数量,在每个包装上制作品牌标签,并通过媒体网络在网上复制,以便更多的订阅者认识它。关键词:发展战略,商业模式画布,SWOT分析
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