Research on Marketing Strategies of Pinduoduo based on SWOT Analysis

Abstract

The development of the Internet has led to a dramatic increase in online shopping users. E-commerce enterprises have been rising and becoming very successful in China in recent years. As an e-commerce platform established in 2015 and going public in 2018, Pinduoduo has become one of the three biggest e-commerce in China in a short period of time. This attracts many people’s attention, which drives people to explore the reason behind it. SWOT analysis is a model that enables us to analyzing the strengths, weaknesses, opportunities and threats of an enterprise. In this study, we use SWOT analysis model to analyze the marketing strategy of Pinduoduo, summarize the current status of Pinduoduo, and give some suggestion for itself and the other e-commerce platforms.