Presentación: Relaciones Públicas diversas

Abstract

It is well known that Public Relations covers wide and varied areas of Communication. This issue is a reflection of this and shows the diversity that exists in the discipline. In a society in continuous change, with organisations that need to adapt to their environment and whose relations with their publics are becoming a priority, in this context, Public Relations becomes indispensable for any entity. Public Relations in new media, using new strategies, but also in traditional media, which today continue to be very effective in reaching the public. This issue, entitled Diverse Public Relations, shows the variety of the discipline's fields of action and also the diversity that is being produced in research. It should therefore come as no surprise to find in this issue topics that are very different from one another, some focusing on new public relations media and others based on traditional media and methods, all under the convergence of Public Relations.