Innovation in a small media market: how to promote what?

Heritiana Ranaivoson, Karen Donders, P. Ballon, Harry Sorgeloos
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Abstract

We tackle the issue of innovation policy in the specific context of a small media sector, i.e. the Flemish one. The research question is twofold; firstly, asking which types of innovation should be supported by government; secondly, asking how to organise innovation policy in the broadcasting (and by extension media) sector. This study is based on a literature study, document analysis and several stakeholder interviews.
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小媒体市场的创新:如何推动什么?
我们在一个小型媒体部门的具体背景下处理创新政策问题,即佛兰德的媒体部门。研究的问题是双重的;首先,问政府应该支持哪些类型的创新;其次,询问如何组织广播(以及延伸到媒体)行业的创新政策。本研究是基于文献研究,文件分析和几个利益相关者访谈。
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