Yana Dimova, Gertjan Franken, V. Pochat, W. Joosen, Lieven Desmet
{"title":"Tracking the Evolution of Cookie-based Tracking on Facebook","authors":"Yana Dimova, Gertjan Franken, V. Pochat, W. Joosen, Lieven Desmet","doi":"10.1145/3559613.3563200","DOIUrl":null,"url":null,"abstract":"We analyze in depth and longitudinally how Facebook's cookie-based tracking behavior and its communication about tracking have evolved from 2015 to 2022. More stringent (enforcement of) regulation appears to have been effective at causing a reduction in identifier cookies for non-users and a more prominent cookie banner. However, several technical measures to reduce Facebook's tracking potential are not implemented, communication through the cookie banner and cookie policies remains incomplete and may be deceptive, and opt-out mechanisms seem to have no effect.","PeriodicalId":416548,"journal":{"name":"Proceedings of the 21st Workshop on Privacy in the Electronic Society","volume":"19 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 21st Workshop on Privacy in the Electronic Society","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/3559613.3563200","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 3
Abstract
We analyze in depth and longitudinally how Facebook's cookie-based tracking behavior and its communication about tracking have evolved from 2015 to 2022. More stringent (enforcement of) regulation appears to have been effective at causing a reduction in identifier cookies for non-users and a more prominent cookie banner. However, several technical measures to reduce Facebook's tracking potential are not implemented, communication through the cookie banner and cookie policies remains incomplete and may be deceptive, and opt-out mechanisms seem to have no effect.
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