Exploring active and passive interactions in social networking services: a psychological needs perspective

Yongqing Yang, Jianyue Xu, L. Land, Shuiqing Yang, T. Chesney
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Abstract

PurposePeople's socializing behavior in social networking services (SNS) presents dramatically different features, forming differentiated online social interaction patterns (DOSIP) in SNS. This study aims to explore the relationships between users' multidimensional psychological needs and multiple social interaction patterns in SNS.Design/methodology/approachBased on Maslow's hierarchy of needs and use and gratifications (U&G) theory, the authors develop the research model to examine the effects of psychological needs on DOSIP. A survey is used to collect the data of SNS users' social interaction. The authors adopt structural equation modeling–neural network (SEM-NN) integrated method to examine the research model.FindingsNeed to belong, need for self-esteem, need for social contact, need for emotional expression, need for cognition, and need for external-esteem have significant influences on both active and passive social interactions respectively.Originality/valueBased on the categorization of DOSIP into six types in terms of the level of activity and disclosure of social interaction, the authors construct an integrated research model of multidimensional psychological needs to multiple social interaction patterns, and validate the antecedents of DOSIP from the perspective of psychological needs.
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探索社交网络服务中的主动和被动互动:心理需求的视角
目的人们在社交网络服务(SNS)中的社交行为呈现出截然不同的特征,形成了差异化的社交网络互动模式(DOSIP)。本研究旨在探讨社交网络中用户多维心理需求与多种社会互动模式之间的关系。设计/方法/途径基于马斯洛的需求层次和使用与满足(U&G)理论,作者建立了研究模型来检验心理需求对DOSIP的影响。通过调查收集SNS用户的社交互动数据。采用结构方程建模与神经网络(SEM-NN)相结合的方法对研究模型进行检验。发现归属需求、自尊需求、社交需求、情感表达需求、认知需求和外在尊重需求分别对主动和被动社会互动产生显著影响。原创性/价值在将DOSIP按社会互动的活跃程度和披露程度划分为6种类型的基础上,构建了多维心理需求对多种社会互动模式的整合研究模型,并从心理需求的角度验证了DOSIP的前因式。
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