Behavioral dedication, constraint or obligation? A tripartite model of active participation in multiplayer online battle arena game community

Xiang Gong, Zhenxin Xiao, Xiaoxiao Liu, Matthew K.O. Lee
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Abstract

PurposeActive participation is critical to the survival and development of the multiplayer online battle arena (MOBA) game community. However, this issue has not received much attention in the information systems literature. To address this issue, we develop a tripartite model that accounts for the roles of behavioral dedication, constraint, obligation mechanisms on active participation in the MOBA community.Design/methodology/approachThe research model is empirically validated by online survey data among 971 users of a popular MOBA community.FindingsThe results show that perceived enjoyment, perceived escapism, and affective commitment are key behavioral dedication factors, which further promote active participation in the MOBA community. In addition, past investment, self-efficacy for change, and calculative commitment are important behavioral constraint factors, which ultimately influence active participation in the MOBA community. Finally, subjective norm, group norm, social identity, and normative commitment are influential behavioral obligation factors, which in turn facilitate active participation in the MOBA community.Originality/valueThis study contributes to the theoretical understanding of active participation in the MOBA community and offers practical guidance for promoting active participation in the community.
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行为奉献、约束还是义务?积极参与多人在线竞技场游戏社区的三方模型
目的 积极参与对于多人在线竞技场(MOBA)游戏社区的生存和发展至关重要。然而,这一问题在信息系统文献中并未得到广泛关注。为了解决这个问题,我们建立了一个三方模型,解释了行为奉献、约束和义务机制对 MOBA 社区积极参与的作用。研究结果结果表明,感知到的乐趣、感知到的逃避现实和情感承诺是关键的行为奉献因素,它们进一步促进了 MOBA 社区的积极参与。此外,过去的投资、改变的自我效能感和计算承诺是重要的行为约束因素,它们最终会影响 MOBA 社区的积极参与。最后,主观规范、群体规范、社会认同和规范承诺是有影响力的行为义务因素,它们反过来又促进了对 MOBA 社区的积极参与。
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