{"title":"How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract","authors":"Itzhak Gnizy","doi":"10.1007/978-3-030-42545-6_7","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":"107 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Enlightened Marketing in Challenging Times","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-3-030-42545-6_7","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}