Celebrity Is not Always a Good Choice: Changing People Closer to Become a Powerful Marketing Person

Abstract

Celebrity is not always a good choice: changing people closer to become a powerful marketing person in this article were to study about the meaning and role of Celebrity in marketing, meaning and type of natural person who became an influential marketing person, market trends of natural persons who become market influencers, and marketing opportunities of brand products from the use of natural persons in marketing. They showed that nowadays, many industries use different influences in online media to tell stories about products or services to consumers. Because the influential person can be a thought leader, and is a great marketing tool that helps create increasing consumer awareness of products and services, however, choosing to use influential people who have direct or similar qualities to products or services, and has the power to convince the consumer. Marketers should consider the number of people who come in there. Participating with the influential person, the number of members following the influential person does not confirm the effectiveness of the influential person. If those members do not express any opinions, then the marketer must focus on expanding the opinion of the influential person presenting and how often the influential person presents information and interacts with other people. Moreover The influential person in the online media should have expertise in any area that influences the decisions of consumers and can represent the product. And should have enough information to explain information to consumers to know the brand The influential person should create the story for the consumer to conform to and trust. And most importantly Should be a reliable and competent person to convince consumers. According to attitudes and behaviors, however, celebrity does not always have to be an influencer. If Celebrity does not create an experience to use the product first. Which in turn, ordinary people can be an influencer because he had previous experience in using the product and creating confidence for consumers.