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AARN: Visual Anthropology & Media Studies (Sub-Topic)最新文献

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Анализ моделей формирования социально-экономических структур посредством сетевых средств обмена информацией (Analysis of Models of the Formation of Socio-Economic Structures Through the Network of Information Exchange)
Pub Date : 2019-06-04 DOI: 10.2139/ssrn.3400048
M. Levin
Russian Abstract: С 2000-х гг. сетевые средства общения охватили огромную аудиторию, легко выигрывая конкуренцию у таких «традиционных» средств распространения информации как телевидение, радио и газеты. Сетевые средства общения становятся площадкой объединения людей: сначала вокруг пристрастий и хобби, а со временем – и других интересов, включая политические. «Арабская весна» показала, что возможность мгновенной передачи сообщений большой аудитории может стать серьезным политическим фактором, а группы в Facebook, созданные для тушения пожаров в России в 2010-х гг., стимулируют волонтерство. Многочисленные митинги весной 2017 года, стремительные процессы объединения людей в Москве с начала мая 2017го года, - все это признаки начала стихийного формирования социально-экономических структур в России. Объектом исследования является индивидуальное поведение агентов в рамках сетевой структуры.

English Abstract: Since the 2000s network communication has reached a huge audience, easily winning competition from such “traditional” media as television, radio and newspapers. Network communication tools become a platform for uniting people: first around addictions and hobbies, and eventually other interests, including political ones. The Arab Spring showed that the possibility of instant messaging to a large audience could become a serious political factor, and Facebook groups created to extinguish fires in Russia in the 2010s stimulate volunteering. Numerous meetings in the spring of 2017, the rapid processes of uniting people in Moscow from the beginning of May 2017, all these are signs of the beginning of the spontaneous formation of socio-economic structures in Russia. The object of the study is the individual behavior of agents within the network structure.
俄罗斯Abstract:自2000年以来,网络媒体吸引了大量观众,很容易赢得电视、广播和报纸等“传统”媒体的竞争。网络交流成为人们的集结地:首先是关于上瘾和爱好,然后是其他兴趣,包括政治兴趣。“阿拉伯之春”表明,即时向大量观众传递信息的能力可能是一个严重的政治因素,而Facebook上为扑灭俄罗斯2010年的大火而创建的组织则鼓励志愿服务。2017年春天的许多集会,自2017年5月初以来莫斯科人民的快速团结进程,都标志着俄罗斯社会经济结构的开始。研究对象是网络框架内特工的个人行为。英语Abstract: 2000网络通信系统有一个功能,easy winning竞争从电视,电台和新媒体。网络通信工具为联合人民提供了一个平台:第一个arond和hobbies,以及另一个interest, including political ones。Arab Spring showing The political of a serious political因素,Facebook groups在2010年的俄罗斯stimulate volunteering上对俄罗斯的火势进行了研究。《2017年春天》中的Numerous meetings,《2017年5月17日莫斯科团结一致的专家》,都是俄罗斯社会经济结构的标志。工作室的主题是一个独立的比海威尔,在网络上。
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引用次数: 0
Media Accountability: Critical Analysis Of Citizen Journalism 媒体问责:公民新闻的批判性分析
Pub Date : 2019-05-30 DOI: 10.2139/ssrn.3396570
Eesha Bansal Kheny
The media is considered to be the fourth pillar in a democratic country. It acts as an effective control mechanism to check the other branches of the government. But this is only consequential when the media functions in an independent and transparent fashion with trained and neutral professionals who are aware of the accountability and consequences of their work. All these factors together would further the country as a democratic institution. Traditionally, it was legacy media responsible for a one-to-many communication process. Their goal was to provide information to the citizens. But this changed with development in technology and the use of social media in daily life. The internet brought with it new media formats which are easily accessible but also unstructured. These lowered barriers of entry in the media enabled citizens to become active participants in the communication process. As a result, these citizens developed a different relationship with the already existing media wherein they were not only the receivers to information but also co-producers. Real-time information allows users to communicate with each other and in turn widely generate public opinion on internet platforms. A many-to-many communication style emerged. While on the one hand, this type of discourse could be an opportunity for citizens to exercise their fundamental freedom of speech and expression, it is on the other hand, proving to have a detrimental effect in two parts: Lack of neutrality, polarized views and pre-existing misconceptions on the part of citizens as well as algorithms and formation of echo-chambers on the part of technology. Some questions arise in this scenario about the capability of citizen journalists, the duties they should adhere to along with the enjoyment of their rights and freedoms, the risks involved in an unchecked method of communication and the effect of citizen journalism in the democratic process.
媒体被认为是民主国家的第四大支柱。它作为一种有效的控制机制来制约政府的其他部门。但是,只有当媒体以独立和透明的方式运作,并拥有训练有素和中立的专业人员,这些专业人员意识到其工作的责任和后果时,这才会产生影响。所有这些因素加在一起将推动这个国家成为一个民主机构。传统上,它是遗留媒体负责一对多的通信过程。他们的目标是向市民提供信息。但随着科技的发展和社交媒体在日常生活中的使用,这种情况发生了变化。互联网带来了新的媒体格式,这些格式易于访问,但也没有结构化。这些降低了进入媒体的门槛,使公民能够积极参与传播过程。因此,这些公民与已经存在的媒体发展了一种不同的关系,他们不仅是信息的接受者,而且是共同生产者。实时信息可以让用户相互交流,从而在互联网平台上广泛地产生民意。一种多对多的沟通方式出现了。一方面,这种类型的话语可能是公民行使其基本言论和表达自由的机会,另一方面,它在两个方面被证明具有有害影响:缺乏中立性,公民方面的观点两极分化和先前存在的误解,以及技术方面的算法和回音室的形成。在这种情况下,关于公民记者的能力、他们在享有权利和自由的同时应遵守的义务、不受约束的传播方法所涉及的风险以及公民新闻在民主进程中的影响,出现了一些问题。
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引用次数: 0
Celebrity Is not Always a Good Choice: Changing People Closer to Become a Powerful Marketing Person 名人并不总是一个好的选择:改变人们更接近成为一个强大的营销人员
Pub Date : 2019-05-22 DOI: 10.2139/ssrn.3392420
Jarungjit Tiautrakul, Jomkwan Jindakul
Celebrity is not always a good choice: changing people closer to become a powerful marketing person in this article were to study about the meaning and role of Celebrity in marketing, meaning and type of natural person who became an influential marketing person, market trends of natural persons who become market influencers, and marketing opportunities of brand products from the use of natural persons in marketing. They showed that nowadays, many industries use different influences in online media to tell stories about products or services to consumers. Because the influential person can be a thought leader, and is a great marketing tool that helps create increasing consumer awareness of products and services, however, choosing to use influential people who have direct or similar qualities to products or services, and has the power to convince the consumer. Marketers should consider the number of people who come in there. Participating with the influential person, the number of members following the influential person does not confirm the effectiveness of the influential person. If those members do not express any opinions, then the marketer must focus on expanding the opinion of the influential person presenting and how often the influential person presents information and interacts with other people. Moreover The influential person in the online media should have expertise in any area that influences the decisions of consumers and can represent the product. And should have enough information to explain information to consumers to know the brand The influential person should create the story for the consumer to conform to and trust. And most importantly Should be a reliable and competent person to convince consumers. According to attitudes and behaviors, however, celebrity does not always have to be an influencer. If Celebrity does not create an experience to use the product first. Which in turn, ordinary people can be an influencer because he had previous experience in using the product and creating confidence for consumers.
名人并不总是一个好的选择:改变人们更接近成为有影响力的营销人员,本文将从利用自然人营销的角度研究名人在营销中的意义和作用,成为有影响力的营销人员的自然人的意义和类型,成为市场有影响力的自然人的市场趋势,以及品牌产品的营销机会。他们表明,如今,许多行业利用网络媒体的不同影响力向消费者讲述有关产品或服务的故事。因为有影响力的人可以是一个思想领袖,是一个伟大的营销工具,帮助创造越来越多的消费者对产品和服务的认识,然而,选择使用有影响力的人谁有直接或类似的品质的产品或服务,并有能力说服消费者。营销人员应该考虑到进入网站的人数。与有影响力的人一起参与,跟随有影响力的人的成员数量并不能确认有影响力的人的有效性。如果这些成员不表达任何意见,那么营销人员必须集中精力扩大有影响力的人的意见,以及有影响力的人展示信息和与其他人互动的频率。此外,网络媒体中有影响力的人应该在影响消费者决策的任何领域都有专业知识,并且可以代表产品。并且应该有足够的信息向消费者解释信息,让消费者了解品牌,有影响力的人应该创造出消费者符合和信任的故事。最重要的是,应该是一个可靠的、有能力的人来说服消费者。然而,根据态度和行为,名人并不一定要成为影响者。如果名人没有创造一种使用产品的体验。反过来,普通人也可以成为影响者,因为他之前有过使用产品的经验,并为消费者创造了信心。
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引用次数: 0
The Crucial Role of Public Interest Journalism in Australia and the Economic Forces Affecting It 公益新闻在澳大利亚的关键作用及影响它的经济力量
Pub Date : 2018-11-01 DOI: 10.2139/ssrn.3433489
H. Ergas, J. Pincus, Sabine F. Schnittger
Public interest journalism plays a crucial role in promoting the quality of public life, protecting individuals from misconduct on the part of government and the private sector, and giving real content to the public’s ‘right to know’.

Its vitality and sustainability into the future are therefore matters of legitimate concern, all the more so as the media experiences an often difficult, but ultimately immensely rewarding, transition to a digital age. While tomorrow’s media will no doubt be profoundly different from yesterday’s and today’s, there are, in our view, good reasons to believe that public interest journalism will continue to be produced and perform the important role it has played in the past.

We do not offer a firm prediction about the media landscape of the future. Rather, our objective has been to clarify some of the economic forces that will affect it and which will determine the prospects for public interest journalism. Even with a better understanding of these forces, many uncertainties remain. Policy makers should be cognisant of those uncertainties, and of the harm that ill-conceived interventions could cause in so dynamic an environment. Public policy should further intervene only if there is clear and unequivocal evidence that public interest journalism is not viable under the available array of potential business models. The poor track record overseas of government interventions aimed at protecting the traditional media underscore the dangers of a precipitate response. Whatever the risks, it would be a great shame if the attempt to fix a problem which may well not exist, or at least not exist to the extent currently suggested, were to undermine the gains ‘digital disruption’ has already brought to Australians and will, we believe, bring for many years to come.
公益新闻在提高公共生活质量、保护个人免受政府和私营部门不当行为的侵害以及为公众的“知情权”提供真实内容方面发挥着至关重要的作用。因此,它的生命力和未来的可持续性是值得关注的问题,尤其是当媒体经历了一个往往困难但最终会带来巨大回报的向数字时代的过渡时。虽然明天的媒体无疑将与昨天和今天的媒体有很大的不同,但在我们看来,有充分的理由相信,公益新闻将继续产生,并发挥它在过去所发挥的重要作用。我们不会对未来的媒体格局做出明确的预测。相反,我们的目标是澄清一些影响它的经济力量,这些力量将决定公益新闻的前景。即使对这些力量有了更好的了解,仍然存在许多不确定性。政策制定者应该认识到这些不确定性,以及考虑不周的干预措施在如此动态的环境中可能造成的危害。只有在有明确和明确的证据表明,在现有的一系列潜在商业模式下,公益新闻是不可行的情况下,公共政策才应该进一步干预。旨在保护传统媒体的政府干预在海外的糟糕记录,突显了草率回应的危险。无论风险如何,如果试图解决一个可能不存在的问题,或者至少不存在到目前所建议的程度,破坏了“数字颠覆”已经给澳大利亚人带来的收益,我们相信,这将在未来许多年带来收益,这将是一个巨大的耻辱。
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引用次数: 1
The Media Landscape: From Showtime to Screen Time 媒体景观:从表演时间到屏幕时间
Pub Date : 2018-10-31 DOI: 10.2139/ssrn.3302030
Josep Valor Sabatier
The media landscape is changing quite rapidly. Many users spend most of their waking hours online and consume more content than ever, which they can reach through a great variety of devices — often using more than one simultaneously. They can be entertained and informed in multiple ways. Media companies struggle to define their strategies; some integrate forward, trying to reach customers directly, while others focus on content and attempt to widen their audience by using as many distribution channels as possible.

We have tried to understand the situation of the industry through the eyes of the executives who manage the companies in the ecosystem. We interviewed 26 top executives from media companies, those people that “make it happen” in the industry. Some agreed to be cited by name, and we did so when authorized, while others preferred to remain anonymous, in which case we respected their wishes. When we cannot cite by name in this text, their quotes reference their role and the type of company they work for, such as “executive from a leading digital news portal.” In any case, the understanding of the industry reported in this paper stems directly from the ideas conveyed by these executives, explicitly cited or not, who volunteered their time for the interviews.

We have complemented the executives’ views with data available from published sources and our own understanding, developed from working with media executives in the Media AMP program, the Digital Mindset focused program and a number of custom programs for media companies we run at IESE Business School in our Barcelona and New York campuses.
媒体格局正在迅速变化。许多用户醒着的时候大部分时间都在上网,消费的内容比以往任何时候都多,他们可以通过各种各样的设备访问这些内容——通常同时使用多个设备。他们可以通过多种方式获得娱乐和信息。媒体公司难以确定自己的战略;有些公司向前整合,试图直接接触客户,而另一些公司则专注于内容,并试图通过尽可能多的分销渠道扩大受众。我们试图通过管理生态系统中公司的高管的眼睛来了解行业的情况。我们采访了26位媒体公司的高管,他们是这个行业的“实力派”。有些人同意透露姓名,我们在得到授权后才这样做,而其他人则希望保持匿名,在这种情况下,我们尊重他们的意愿。当我们不能在本文中引用他们的名字时,他们的引号会引用他们的角色和他们工作的公司类型,例如“一家领先的数字新闻门户网站的高管”。无论如何,本文所报道的对行业的理解直接源于这些高管所传达的想法,无论是否被明确引用,他们都自愿花时间接受采访。我们用来自公开资料的数据和我们自己的理解来补充高管们的观点,这些理解来自于我们在IESE商学院巴塞罗那和纽约校区为媒体公司开设的媒体AMP项目、数字思维重点项目和一些定制项目中与媒体高管们的合作。
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引用次数: 0
Тизерная реклама медикаментозных средств и пробуждение интереса у потенциальных потребителей (Teaser Advertising of Drugs and the Awakening of Interest Among Potential Users)
Pub Date : 2018-07-16 DOI: 10.2139/ssrn.3214431
E. Kozlov, Irina Smirnova
Russian Abstract: Рассматриваются культурологические основания, семиотическая структура и коммуникативные функции тизерного рекламного сообщения.
English Abstract: Cultural grounds, semiotic structure and communicative functions of a teaser-advertising message are considered.
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引用次数: 0
Visualizing Attractive Spots for Visitors and the Making of the Tourist Places at the Black Sea Coast of Russia (The End of the 19th and the Beginning of the 20th Centuries) 俄罗斯黑海沿岸旅游景点的可视化和旅游景点的建设(19世纪末20世纪初)
Pub Date : 2018-02-15 DOI: 10.2139/ssrn.3124161
Aleksandra Babikova, Alexandra Bekasova
The article deals with the process of emergence of tourism in Russia and focused on a visual pattern in the making of tourist places. Being an essential part of mass printed culture, travel guidebooks, along with travel literature and postcards, were in demand during the late imperial period. They were produced and replicated intensively and circulated widely. At the turn of the 19 – 20th centuries the Black Sea coast of Russia was evolving into a popular place for travel and a recreational destination. A set of images of attractive spots of this region, which were reproduced in Nikolai Lender’s guidebooks, as well as on postcards in 1880s - 1910s formed the empirical basis of this research
本文论述了俄罗斯旅游业的产生过程,重点探讨了旅游场所的视觉模式。作为大众印刷文化的重要组成部分,旅游指南,以及旅游文学和明信片,在帝国晚期非常受欢迎。它们被大量制作和复制,并广为流传。在19 - 20世纪之交,俄罗斯的黑海沿岸正在发展成为一个受欢迎的旅游和娱乐目的地。尼古拉·伦德(Nikolai Lender)的旅游指南和19世纪80年代至10年代的明信片上复制的一组该地区的景点图像构成了本研究的经验基础
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引用次数: 0
Video Games As Cultural Participation: Understanding Games Playing in England Using the Taking Part Survey 电子游戏作为一种文化参与:通过参与调查了解英国的游戏体验
Pub Date : 2017-03-28 DOI: 10.2139/ssrn.2941995
K. Borowiecki, H. Bakhshi
This study addresses the important and recurring question of whether playing video games is detrimental to the socio-economic development of a person. It does this by using novel data from the Taking Part Survey in England to establish whether games playing is associated with particular socio-economic characteristics and/or other forms of cultural participation. The results do not indicate any obviously negative effects of video games playing: those who play are typically better educated and wealthier, and games players are also more likely than non-games players to participate in other forms of culture, especially through active participation. These findings are reinforced when comparing the characteristics of individuals who did and did not play video games when younger.
这项研究解决了一个重要且反复出现的问题,即玩电子游戏是否会损害一个人的社会经济发展。它通过使用来自英国参与调查的新数据来确定玩游戏是否与特定的社会经济特征和/或其他形式的文化参与有关。研究结果并没有表明玩电子游戏有任何明显的负面影响:玩电子游戏的人通常受过更好的教育,更富有,游戏玩家也比非游戏玩家更有可能参与其他形式的文化,尤其是通过积极参与。当比较年轻时玩和不玩电子游戏的人的特征时,这些发现得到了加强。
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引用次数: 3
Soviet Cinema in Cinema Art Journal (1967) 《电影艺术杂志》中的苏联电影(1967)
Pub Date : 2017-02-17 DOI: 10.13187/ijmil.2017.2.79
A. Fedorov
The analysis of the articles of magazine Cinema Art – 1967 identified the following key film criticism trends: - Despite the folding thaw effects, the magazine tried to keep the ideological position of the late 1950s - early 1960s; - The authors of the magazine tried to analyze the most notable works of the Soviet cinema, even criticized certain shortcomings in the films of famous and influential at that time masters of the screen; - Paying tribute to the inevitable Soviet propaganda rhetoric, the magazine could afford to publish informative theoretical and sociological discussion, and the texts of outstanding script; - However, in some cases, the magazine could (perhaps by order "from above") cause painful a critical blow to the talented work screen. In general, the Cinema Art (1967) was a kind of typical model of the Soviet humanities journals (with the entire obligatory bow to censorship) that try to stay in the position of "socialism with a human face."
通过对《电影艺术- 1967》杂志文章的分析,发现了以下几个关键的影评趋势:——尽管出现了“折融”效应,但该杂志仍试图保持20世纪50年代末至60年代初的意识形态立场;-该杂志的作者试图分析苏联电影最著名的作品,甚至批评当时著名和有影响力的银幕大师的电影中的某些缺点;-该杂志对苏联不可避免的宣传修辞表示敬意,能够发表内容丰富的理论和社会学讨论,以及出色的剧本文本;然而,在某些情况下,杂志可能会(也许是上级命令)给有才华的工作屏幕造成痛苦的致命打击。总的来说,《电影艺术》(1967)是苏联人文期刊的一种典型模式(完全服从审查制度),试图保持在“具有人性的社会主义”的位置上。
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引用次数: 1
Diversified Programming in Broadcasting Markets: News vs. Entertainment 广播市场中的多元化节目:新闻与娱乐
Pub Date : 2016-07-10 DOI: 10.2139/ssrn.2851710
Saori Ihara, Yukihiro Yazaki
This paper examines how increases in broadcast channels affect equilibrium in broadcasting markets and social surplus. In our model, viewers have preferences for many potential varieties of news and entertainment programs. Our model explains different market phenomena: the previous limited market primarily provided news programs, whereas in today’s highly competitive market, there are an increasing number of entertainment programs. We also identify two types of market failure. The first arises from broadcasters’ strategy to provide programs that target the general public, rather than dedicated viewers. The second arises from a news-viewing externality that encourages political accountability. We provide the optimal public intervention that corrects these market failures.
本文考察了广播频道的增加如何影响广播市场的均衡和社会剩余。在我们的模型中,观众对许多潜在的新闻和娱乐节目有偏好。我们的模型解释了不同的市场现象:以前有限的市场主要提供新闻节目,而在今天竞争激烈的市场中,娱乐节目越来越多。我们还确定了两种类型的市场失灵。第一个原因是广播公司的策略是提供面向普通大众的节目,而不是专门的观众。第二个问题来自新闻观看的外部性,这种外部性鼓励政治问责制。我们提供最优的公共干预来纠正这些市场失灵。
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引用次数: 0
期刊
AARN: Visual Anthropology & Media Studies (Sub-Topic)
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