The Influence Of Consumer Behavior and Prices On Consumer Decisions to Buy Products At PT. Daikin Airconditioning Indonesia

Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen Pub Date : 2022-09-08 DOI:10.47663/jmbep.v8i2.261

Sri Rezeki, Muammar Rinaldi, Ihdina Gustina, Antonio Lodian

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Abstract

This study aims to determine the effect of consumer behavior on consumer decisions at PT. Daikin Airconditioning Indonesia, knowing the effect of price on consumer decisions at PT. Daikin Airconditioning Indonesia, knowing the influence of Consumer Behavior and Prices on Consumer Decisions at PT. Daikin Airconditioning Indonesia. The research methodology used is descriptive quantitative method. The type of data used in this study is quantitative data, namely data obtained in the form of numbers or numbers. Sources of data in the form of primary data and secondary data. Primary data obtained from the results of distributing questionnaires to respondents, secondary data obtained from data and literature relating to the problems discussed. The research population that will be used in the study are all consumers who make purchases at the company during the 2021 period as many as 15,336 consumers. By using the Slovin formula with an error rate of 10%, the number of samples obtained is 100 respondents. Data were analyzed using multiple linear regression analysis method. The results showed that consumer behavior and prices had a positive and significant effect on consumer decisions at PT. Daikin Airconditioning Indonesia

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消费者行为和价格对印尼PT大金空调消费者购买决策的影响

本研究旨在确定消费者行为对大金空调印度尼西亚公司消费者决策的影响，了解价格对大金空调印度尼西亚公司消费者决策的影响，了解消费者行为和价格对大金空调印度尼西亚公司消费者决策的影响。本研究采用描述性定量方法。本研究使用的数据类型为定量数据，即以数字或数字形式获得的数据。数据的来源以主要数据和次要数据的形式。主要数据来自向受访者分发问卷的结果，次要数据来自与所讨论问题相关的数据和文献。研究中使用的研究人群是2021年期间在该公司购物的消费者，最多有15336名消费者。使用错误率为10%的Slovin公式，得到的样本数量为100名受访者。数据分析采用多元线性回归分析方法。结果显示，消费者行为和价格对印尼大金空调公司的消费者决策有显著的正向影响

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Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen

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