Identified factors influencing investment decisions and risky financial behavior among certified public accountants

Abstract

The objective of the study is to identify which domain of the identified factors influencing investment decisions best influences risky financial behavior of CPAs in Davao City. This research is significant for investors to enhance their capacity to decide on investments in a risky situation and provide investment managers better ways of designing their products and services. The study surveyed 100 CPAs using a standardized adapted questionnaire that was both personally administered and sent through shared google survey link. The data were analyzed using frequency, mean, standard deviation, percentage and regression. Results show high level of manifestation of the factors influencing investment decisions. The study also revealed high level of manifestation on risky financial behavior. Further, the results of the study exhibited significant relationship between the factors influencing investment decisions and risky financial behavior. Using the regression analysis, the study reveals that self-image or firm image best influences the risky financial behavior of CPAs in Davao City.