Media Sites

Kimberly Wedeven Segall
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Abstract

This chapter looks at mass media as political performance in the sense that select ed bodies, images, and voices are part of a production with an intended audience. Alternative media offer different political performances in the sense that small-scale productions of marginalized communities use personal/ or communal voices to interrupt dominant structures. This chapter offers specific extended examples of the latter in particular, such as music videos and filmed performances. Distinguishing between mainstream press and its vernacular forms, this chapter suggests how alternative media performs a distinct psychological and political functions: enacting resiliencies, redefining citizenship, reviving racial solidarities. Contextualizing how mass media needs to be interpreted not for its neutrality but as a site of performance and politics offers a new lens on women’s protests.
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本章将大众传媒视为一种政治表演,因为精选的人物、图像和声音是具有目标受众的作品的一部分。另类媒体提供了不同的政治表演,因为边缘化社区的小规模生产使用个人/或社区的声音来打断主导结构。本章特别提供了后者的具体扩展示例,例如音乐视频和电影表演。通过区分主流媒体和本土媒体,本章提出了另类媒体如何发挥独特的心理和政治功能:制定弹性、重新定义公民身份、恢复种族团结。将大众媒体作为表演和政治场所,而非中立性来解读,为女性抗议提供了新的视角。
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