{"title":"Where should you focus: Long Tail or Superstar?: an analysis of app adoption on the Android Market","authors":"Nan Zhong, F. Michahelles","doi":"10.1145/2407696.2407706","DOIUrl":null,"url":null,"abstract":"This talk presents the examination of the long tail of sales distribution in mobile app market. With the analysis of a large data set of transactions in Android Market, our research suggests that, rather than being a \"Long Tail\" market where unpopular niche products aggregately contribute to substantial portion of sales, the Android Market is more a \"Superstar\" market strongly dominated by popular hit products. We also show that though most downloads of paid apps are from cheap apps, but some expensive apps accounts for unproportional large revenue.","PeriodicalId":317561,"journal":{"name":"SIGGRAPH Asia 2012 Symposium on Apps","volume":"12 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2012-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"10","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"SIGGRAPH Asia 2012 Symposium on Apps","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/2407696.2407706","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 10
Abstract
This talk presents the examination of the long tail of sales distribution in mobile app market. With the analysis of a large data set of transactions in Android Market, our research suggests that, rather than being a "Long Tail" market where unpopular niche products aggregately contribute to substantial portion of sales, the Android Market is more a "Superstar" market strongly dominated by popular hit products. We also show that though most downloads of paid apps are from cheap apps, but some expensive apps accounts for unproportional large revenue.
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