A System Design Method Model for Regulating the Safe Riding Behavior of Delivery Riders Based on Fogg’s Behavior Model

Abstract

The safe riding of delivery riders has become a key concern in the field of traffic safety in China. According to previous research that related to the usage of devices that protect delivery riders’ safety, we propose to develop a system design method model. Firstly, we designed a questionnaire to investigate why delivery riders would engage in unsafe behaviors. The user journey map was designed to describe the behavioral issues that could occur in the delivery process. Secondly, we analyzed reasons of four groups of unsafe behaviors and corresponded the causes to the three elements in Fogg’s behavior model to find the design opportunity points. Finally, we proposed systematic design strategies involving online platforms and offline products. Based on summarizing design strategies, a system design method model related to motivation, ability, and trigger is generated, which can help solve unsafe problems of riding behaviors of delivery riders.