{"title":"Audience measurement and digitalisation: digital tv and internet","authors":"Iris Jennes, J. Pierson","doi":"10.1145/2000119.2000138","DOIUrl":null,"url":null,"abstract":"The paper explores the potential challenges in digital TV audience measurement and Internet audience measurement related to three important consequences of digitalisation: the convergence of media, the specialisation of media in relation to the differentiation of audiences and the shift in control from broadcasters to audience members.","PeriodicalId":166630,"journal":{"name":"European Conference on Interactive TV","volume":"44 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2011-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"7","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Conference on Interactive TV","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/2000119.2000138","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 7
Abstract
The paper explores the potential challenges in digital TV audience measurement and Internet audience measurement related to three important consequences of digitalisation: the convergence of media, the specialisation of media in relation to the differentiation of audiences and the shift in control from broadcasters to audience members.
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