Deep Learning for Automated Sentiment Analysis of Social Media

Abstract

The spread of information on Facebook and Twitter is much more efficient than on traditional social media platforms. For word-of-mouth (WOM) marketing, social media have become a rich information source for companies or scholars to design models to examine this repository and mine useful insights for marketing strategies. However, social media language is relatively short and contains special words and symbols. Most natural language processing (NLP) methods focus on processing formal sentences and are not well-suited to such short messages. In this study we propose a novel sentiment analysis framework based on deep learning models to extract sentiment from social media. We collect data from which we compile a dataset. After processing these special terms, we seek to establish a semantic dataset for further research. The extracted information will be useful for many future applications. The experimental data have been obtained by crawling several social media platforms.