Entrepreneurship Education Development Strategies to Increase Students’ Entrepreneurship Intentions in Bali

Abstract

This study aimed to identify strengths, weaknesses, opportunities, and threats (SWOT) of entrepreneurship education programs at universities in Bali. The identified results are used as the basis for formulating strategies for developing entrepreneurship education in order to be able to create more and more young entrepreneurs. The approach used in this research is SWOT analysis and internal–external matrix. The results of the study indicate that entrepreneurship education at universities in Bali has been going well; however, there are still obstacles or threats faced and weaknesses from the entrepreneurship education programs that have been running, such as lack of high public appreciation, especially parent’s respect toward the entrepreneurial profession, and the lack of awards obtained from universities. Based on the existing environmental conditions, in the future, the obstacles and weaknesses of existing entrepreneurship education need to be improved by frequently conducting literacy on entrepreneurship education to the community and giving higher awards to students who succeed in becoming entrepreneurs.