DIGITALIZATION OF SUPERIOR PRODUCTS SUKAMAJU VILLAGE CIHAURBEUTI SUB-DISTRICT CIAMIS DISTRICT BASED ON QR CODE AND FACEBOOK MARKETPLACE

Abstract

The purpose of this service activity is to foster an entrepreneurial spirit for rural people who are poorer as partners through the formation of business groups, as well as empowering potential partners in increasing family income through increasing information technology-based creative economic ventures. While the specific target of this service activity, namely in the development of the local economy and the region, is by establishing business groups that can be economically independent and can increase family income in particular and can increase the income of the local economy and the region in general. This activity will be held for 6 (six) months, where there are several stages of activities in the implementation of Community Service (PKM), including (1) initial evaluation; (2) establishment of business groups; (3) training in making QR-Code; (4) training in making Facebook Marketplace; (5) business management assistance; (6) final evaluation, and; (7) special sustainability monitoring. The activity has been carried out, and the village community has begun to use Facebook Marketplace as a media for promotion and product marketing, and the BUMDes have realized the benefits of QR-Code as a form of digital-based product identity. Keywords: Featured Village Products, Villages, QR Code, and Facebook Marketplace.