{"title":"How Should the Old Name Change its Appearance? -- Taking Guangzhou Yanfang Photo Studio as an Example","authors":"Xiaoqin Yu, Lingli Zhao","doi":"10.2991/ielss-19.2019.80","DOIUrl":null,"url":null,"abstract":"Guangzhou Yanfang Photo Studio is a long-established photo studio in Guangzhou, Hong Kong and Macau. It was photographed by Sun Yat-sen and Mr. Lu Xun. However, due to relocation, rapid equipment upgrades, and soaring costs, the business was bleak and gradually faded. This article takes the Yanfang photo studio as an example to explore the marketing strategies of the old and new look, including: repositioning, realizing service innovation, and innovative brand communication.","PeriodicalId":287078,"journal":{"name":"Proceedings of the 1st International Symposium on Innovation and Education, Law and Social Sciences (IELSS 2019)","volume":"2 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 1st International Symposium on Innovation and Education, Law and Social Sciences (IELSS 2019)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/ielss-19.2019.80","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Guangzhou Yanfang Photo Studio is a long-established photo studio in Guangzhou, Hong Kong and Macau. It was photographed by Sun Yat-sen and Mr. Lu Xun. However, due to relocation, rapid equipment upgrades, and soaring costs, the business was bleak and gradually faded. This article takes the Yanfang photo studio as an example to explore the marketing strategies of the old and new look, including: repositioning, realizing service innovation, and innovative brand communication.
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