ASİMETRİK STRATEJİLERİN DÖNÜŞÜMÜNDE MEDYA KULLANIMI: ORTAK MANTIK, FARKLI YÖNTEMLER

Hasan Deniz Pekşen
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Abstract

The process involving the shift of armed conflicts towards non-conventional strategies has transformed both of method of using force, and ways of achieving political goals. It has been observed that subjects and areas, previously not relevant to wars, begins to have a function. The role of the media in achieving policy objectives, has gradually increased, and it transformed the non-conventional uses of media. In this study, the interaction between media and wars was examined and the function of the media within asymmetric strategies was questioned. With the emergence of the media's new functions, guerrilla organizations began to focus on activities to increase visibility in the media and to announce their propaganda. This was followed by the ‘banalization of war’ and these efforts began to fail to make as much impact as they used to. The response to this came from terrorist organizations. They managed to put their activities back on the media agenda with most brutal violent methods. In parallel, widespread social media and computer games have added a new dimension to today's conflicts. The study examines all this transformation process and reveals the similarities and differences of different strategies in media use.
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武装冲突向非传统战略转变的进程既改变了使用武力的方法,也改变了实现政治目标的方式。人们观察到,以前与战争无关的科目和领域开始发挥作用。传播媒介在实现政策目标方面的作用逐渐增加,并改变了对传播媒介的非传统使用。本研究考察了媒体与战争之间的相互作用,并对媒体在不对称战略中的作用提出了质疑。随着媒体新功能的出现,游击组织开始注重在媒体上增加曝光度的活动,公布自己的宣传。随之而来的是“战争的平庸化”,这些努力开始没有像以前那样产生那么大的影响。对此的反应来自恐怖组织。他们设法用最残酷的暴力手段将他们的活动重新置于媒体的议程上。与此同时,广泛传播的社交媒体和电脑游戏给当今的冲突增添了新的维度。本研究考察了这一转变过程,揭示了不同媒介使用策略的异同。
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