Reliability analysis for pilot survey in integrated survey management system

Abstract

This paper will discuss an ongoing effort to develop reliability analysis in Integrated Survey Management (INSiGhT) system. The bringing on reliability analysis into INSiGhT system is to provide a platform for researcher to conduct a good research activity during pilot survey activity prior to real survey. Cronbach's Alpha methodology will be introduced into this system to measure questionnaire's internal consistency to highlight any deficiencies in proposed questionnaire design. The outcome from the reliability analysis results and suggestions could helps researcher to perform the best questionnaire design for the real survey.