Social Media as a Student Career Selection Preference

Abstract

The lives of the majority of students are currently absorbed by activities in social media such as Facebook, Instagram, WhatsApp, Twitter, and the others that allow a wide variety of both positive and negative information for the development in life and career selection activities. The purpose of this study is to find out how much the preference or tendency for students to use social media as a media literacy in career selection is. This article will reveal important data on the role of social media in influencing a student’s career decision making. The research method used was a multistage random sampling technique involving 250 students from vocational high schools in Kudus Regency. The results of this study indicate that 61% of students use social media to find information that is used to consider advanced career selection. Meanwhile, the rest 12% chose a career based on their understanding of talent, 14% chose a career because of the opinions from parents or siblings, and 13% followed their friends and closest friends. This shows that social media have a significant role in helping students determine the future of their careers.