The Experience Economy, Marketplaces, and Spirituality

Flip Schutte
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Abstract

The premise of this chapter is the assumption that a spiritual shift is taking place globally and that the labour landscape and essence of work has changed dramatically. The working individual spends more time at work than at home, with the consequence that people bring more to work than just their body and brains. They also bring their soul and spirit to work. Spirituality is also increasingly impacting the behaviours of consumers. Spiritual motivations are not restricted to the choice of a particular sect, guru, or religion. Corporate firms are increasingly using spiritual appeals to identify and bond with consumers. The result of this stance is that employees in the workplace become the facilitators through a certain product, brand, or service delivery of the consumer's spiritual experiences. In that sense, the employees in the workplace, persons such as retailers, restauranteurs, waiters, salespeople, and people in the tourism and hospitality industry are “replacing” the shaman or priest as the facilitator of the ritual during the spiritual experience of the consumer.
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体验经济、市场和灵性
本章的前提假设是,精神上的转变正在全球范围内发生,劳动力的格局和工作的本质发生了巨大的变化。工作的人花在工作上的时间比呆在家里的时间多,其结果是人们在工作中带来的不仅仅是他们的身体和大脑。他们也把自己的灵魂和精神带到工作中。灵性对消费者行为的影响也越来越大。灵性动机并不局限于某一特定教派、古鲁或宗教的选择。企业越来越多地利用精神诉求来识别和联系消费者。这种立场的结果是,工作场所的员工成为通过某种产品、品牌或服务传递消费者精神体验的促进者。从这个意义上说,工作场所的雇员、零售商、餐馆老板、服务员、销售人员以及旅游业和酒店业的人正在“取代”萨满或牧师,在消费者的精神体验中充当仪式的促进者。
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