OPTIMISATION MODEL OF PRODUCTION PROCESSES AS AN EXAMPLE OF THE COSMETICS SECTOR

Abstract

In 2020, Europe reached 76.7 billion people. EUR of cosmetics sales in the retail market and according to this indicator is the largest market for cosmetic products in the world. 500 million European consumers use cosmetics and personal care products every day to protect their health and improve their well-being. With the high demand for cosmetic products, companies must ensure that products are produced at the right time and in the right quantities. However, in cosmetic manufacturing processes, inevitable losses occur in the supply chain and various losses in production that slow the shipments of cosmetic products. Continuous improvement of production processes, cost reduction measures, and quality assurance are necessary measures to obtain maximum profit and remain competitive. The object of the study is to improve production processes in the cosmetics sector. The purpose of the article is to identify the main problems of production processes in the cosmetics sector and to create a model for improving production processes. To achieve the goal, the following tasks are set: perform an analysis of scientific literature related to the improvement of the production process of the cosmetics sector; to choose appropriate research methods that will help identify the problems of improving production processes in the cosmetics sector; to present a model for improving cosmetic product manufacturing processes in cosmetic manufacturing companies. Research methods: analysis of scientific literature, observation method, expert assessment.