{"title":"Evaluation of Trademark right based on AHP method and Comprehensive Fuzzy decision method","authors":"Shimin Wen, Yue He, Weimiao Li, Ruorao Yang","doi":"10.1109/ICUEMS50872.2020.00102","DOIUrl":null,"url":null,"abstract":"In order to evaluate the value of trademark rights more objectively, reasonably and effectively, this paper takes more factors that affect the value of trademark rights into account, that is, using analytic hierarchy process (AHP) and fuzzy comprehensive evaluation, combining quantitative analysis and qualitative analysis, effectively reducing the shortcomings of traditional methods, and providing new ideas and methods for the study of trademark rights evaluation.","PeriodicalId":285594,"journal":{"name":"2020 International Conference on Urban Engineering and Management Science (ICUEMS)","volume":"106 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2020 International Conference on Urban Engineering and Management Science (ICUEMS)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICUEMS50872.2020.00102","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
Abstract
In order to evaluate the value of trademark rights more objectively, reasonably and effectively, this paper takes more factors that affect the value of trademark rights into account, that is, using analytic hierarchy process (AHP) and fuzzy comprehensive evaluation, combining quantitative analysis and qualitative analysis, effectively reducing the shortcomings of traditional methods, and providing new ideas and methods for the study of trademark rights evaluation.
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