Positive Thinking

Abstract

Following the ideas of a Cognitive Optimum Position, this paper aims to illustrate how cognitive science of religion can be fruitfully applied to understand the appeal of certain metaphysical beliefs within modern New Age religiosity. By diving into the popular DVD version of Rhonda Byrne’s The Secret, this paper seeks is to uncover the cognitive mechanism and systematic biases involved when New Age sympathizers engage in ritual practices and beliefs related to positive thinking and the Law of Attraction. We propose to view the visualization rituals highlighted in The Secret as “internalized” similarity magic, possibly triggering the adaptive principle appearance equals reality. We further argue that the mind-over-matter belief promoted throughout The Secret—that thoughts affect or interact with physical reality—in certain cases are strengthened by a human bias to see a mental-physical causal relationship, a causation heuristic. The cognitive processes behind the general metaphysical belief that thoughts can affect reality are elaborated further by the concept core knowledge confusion. Finally we suggest that together with an illusion of control over uncertain future events, an optimism bias may incite people to engage in continual ritual practice.