Comunicação organizacional nas mídias sociais em temos de COVID-19

Abstract

The context of the COVID-19 pandemic has caused changes in organizational communication. The moment requires companies to adopt a posture of sensitivity to the moment and contribution to society. Thus, in this article, we seek to reflect on how organizations have communicated with their consumers through two examples, Madero and Magazine Luiza. We also discuss how consumers have reacted to the actions of these companies on social networks, and finally, we present suggestions for organizational communication strategies in times of pandemic.