The Effects of Horizontal Merger Operating Efficiencies on Rivals, Customers, and Suppliers

Gennaro Bernile, Evgeny Lyandres
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引用次数: 14

Abstract

We study how operating efficiencies in horizontal mergers affect market reactions of merging firms' rivals, customers, and suppliers. We measure operating efficiency gains using projections disclosed by merging firms' insiders. Higher efficiency gains are associated with lower announcement returns to merging firms' rivals (due to increased equilibrium output of merging firms), higher returns to their customers (due to lower equilibrium price of merging firms' output), and higher returns to their suppliers (due to the merged firm's higher equilibrium demand for inputs). Our results suggest that the pass-through of efficiency gains along merging firms' supply chains is as important as the effects of post-merger changes in market power.
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横向并购运营效率对竞争对手、客户和供应商的影响
我们研究了横向并购中的运营效率如何影响并购企业的竞争对手、客户和供应商的市场反应。我们使用合并公司内部人士披露的预测来衡量运营效率的提高。较高的效率增益与合并企业竞争对手的公告收益较低(由于合并企业的均衡产出增加)、客户的收益较高(由于合并企业产出的均衡价格较低)以及供应商的收益较高(由于合并企业对投入的均衡需求较高)相关。我们的研究结果表明,效率收益在合并企业供应链上的传递与合并后市场力量变化的影响同样重要。
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