Effectiveness of Customer Relationship Management in Banking Sector – A Study with Special Reference to State Bank of India in Mysore District

Abstract

Banking sectors is one of the important sectors by contributing to the country’s economical development activities. Reserve Bank of India making the superior norms on all the banks while providing the services to customers. More number of banks are emerging in the country which includes private and public banks; all these banks are providing sophisticated services to the customers. In the present scenario, all banks are designing their services according to the requirement and needs of the customers. As the statement indicates as customers are the king of the market, similarly customers are monitoring the banks according to their requirements. In this paper it is focused that how banks are providing services and maintaining good relationship with customers.

All banks must focus on the customer relationship management to boost their activities by facing the competition in advantageous manner. Products are the services which are provided by banks to the customers, as such after selling the products, how the banks maintains the relationship with customer is very essential. There will be good growth of banks once they have focused on satisfying the needs of their customers.