{"title":"Einsatz von Social-Media-Instrumenten in ausgewählten deutschen KMU im Business-to-Consumer-Markt","authors":"Christine Piepiorka, Lothar Winnen, Henning Tirrel, Christiane Martel","doi":"10.1007/978-3-658-16774-5_1","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":268593,"journal":{"name":"Innovativer Einsatz digitaler Medien im Marketing","volume":"27 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Innovativer Einsatz digitaler Medien im Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-3-658-16774-5_1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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