Pub Date : 2018-10-11DOI: 10.1007/978-3-658-16774-5_10
P. Kraft, Marcus Reszat, Nicolai Scherle
{"title":"Vom smarten Kunden zum smarten Lernenden","authors":"P. Kraft, Marcus Reszat, Nicolai Scherle","doi":"10.1007/978-3-658-16774-5_10","DOIUrl":"https://doi.org/10.1007/978-3-658-16774-5_10","url":null,"abstract":"","PeriodicalId":268593,"journal":{"name":"Innovativer Einsatz digitaler Medien im Marketing","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116895292","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-10-11DOI: 10.1007/978-3-658-16774-5_4
A. Rühle, Lavinia Hoesch, Marko Petersohn
{"title":"Herausforderungen in der Mensch-Maschine-Interaktion durch den Einsatz von Bots","authors":"A. Rühle, Lavinia Hoesch, Marko Petersohn","doi":"10.1007/978-3-658-16774-5_4","DOIUrl":"https://doi.org/10.1007/978-3-658-16774-5_4","url":null,"abstract":"","PeriodicalId":268593,"journal":{"name":"Innovativer Einsatz digitaler Medien im Marketing","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127650962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-10-11DOI: 10.1007/978-3-658-16774-5_3
Henning Tirrel, Lothar Winnen
{"title":"Die digitale Identität der DAX-30-Unternehmen aus Sicht des Personalmarketings 2.0","authors":"Henning Tirrel, Lothar Winnen","doi":"10.1007/978-3-658-16774-5_3","DOIUrl":"https://doi.org/10.1007/978-3-658-16774-5_3","url":null,"abstract":"","PeriodicalId":268593,"journal":{"name":"Innovativer Einsatz digitaler Medien im Marketing","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126522411","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-10-11DOI: 10.1007/978-3-658-16774-5_8
F. Fuhrmann, A. Kertesz
{"title":"Digitale Strategie in der B2B-Kommunikation – ein Fallbeispiel","authors":"F. Fuhrmann, A. Kertesz","doi":"10.1007/978-3-658-16774-5_8","DOIUrl":"https://doi.org/10.1007/978-3-658-16774-5_8","url":null,"abstract":"","PeriodicalId":268593,"journal":{"name":"Innovativer Einsatz digitaler Medien im Marketing","volume":"123 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114453464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Einsatz von Social-Media-Instrumenten in ausgewählten deutschen KMU im Business-to-Consumer-Markt","authors":"Christine Piepiorka, Lothar Winnen, Henning Tirrel, Christiane Martel","doi":"10.1007/978-3-658-16774-5_1","DOIUrl":"https://doi.org/10.1007/978-3-658-16774-5_1","url":null,"abstract":"","PeriodicalId":268593,"journal":{"name":"Innovativer Einsatz digitaler Medien im Marketing","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123230219","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-10-11DOI: 10.1007/978-3-658-16774-5_7
J. Latsch
{"title":"Online durch die Krise","authors":"J. Latsch","doi":"10.1007/978-3-658-16774-5_7","DOIUrl":"https://doi.org/10.1007/978-3-658-16774-5_7","url":null,"abstract":"","PeriodicalId":268593,"journal":{"name":"Innovativer Einsatz digitaler Medien im Marketing","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125260285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-10-11DOI: 10.1007/978-3-658-16774-5_11
Vidhya Grohs, R. Wilms
{"title":"Mobile Marketing am Point-of-Sale","authors":"Vidhya Grohs, R. Wilms","doi":"10.1007/978-3-658-16774-5_11","DOIUrl":"https://doi.org/10.1007/978-3-658-16774-5_11","url":null,"abstract":"","PeriodicalId":268593,"journal":{"name":"Innovativer Einsatz digitaler Medien im Marketing","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132608178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-10-11DOI: 10.1007/978-3-658-16774-5_2
Sarah Hosell
{"title":"Individualisierte Preise und Dynamic Pricing im Internet","authors":"Sarah Hosell","doi":"10.1007/978-3-658-16774-5_2","DOIUrl":"https://doi.org/10.1007/978-3-658-16774-5_2","url":null,"abstract":"","PeriodicalId":268593,"journal":{"name":"Innovativer Einsatz digitaler Medien im Marketing","volume":"199 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134225256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-10-11DOI: 10.1007/978-3-658-16774-5_9
Markus Link
{"title":"Social Media Selling im IT-Dienstleistungssektor","authors":"Markus Link","doi":"10.1007/978-3-658-16774-5_9","DOIUrl":"https://doi.org/10.1007/978-3-658-16774-5_9","url":null,"abstract":"","PeriodicalId":268593,"journal":{"name":"Innovativer Einsatz digitaler Medien im Marketing","volume":"381 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116773704","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-10-11DOI: 10.1007/978-3-658-16774-5_6
Christine Piepiorka
{"title":"Think Transmedia!","authors":"Christine Piepiorka","doi":"10.1007/978-3-658-16774-5_6","DOIUrl":"https://doi.org/10.1007/978-3-658-16774-5_6","url":null,"abstract":"","PeriodicalId":268593,"journal":{"name":"Innovativer Einsatz digitaler Medien im Marketing","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122367245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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