Strategy for the Development of Tourism Objects of Situ Cisanti, Kertasari Regency in the Department of Tourism and Culture of West Java Province

Abstract

This study begins with the problems associated with the development strategy attractions in Situ Cisanti, Kertasari at the Department of Tourism and Culture of West Java Province, namely, m compassionate presence of West Java community who do not know and understand about Situ Cisanti, from the beginning of history Situ Cisanti and the petition. This study uses indicators in accordance with Hardinoto. The purpose of this study was to determine the development of tourism objects in Situ Cisanti so that this tour could develop well and attract more and more people, both the people of West Java and outside West Java. An attraction that is still less influenced by factor of promotion and marketing of Tourism and Culture West Java, so that researchers can provide helpful suggestions for the continuation of the construction improvement Situ Cisanti on Culture and Tourism Department of West Java Province. The method used in this research is descriptive qualitative with field study data collection techniques by means of observation, interviews, and documentation studies. Based on the results of the study, it is shown that the Wana Situ Cisanti Tourism Object Development Strategy, Kertasari Regency at the Tourism and Culture Office of West Java Province needs to be further improved so that it can continue to develop properly in fulfilling the elements of the development strategy steps proposed by Hardinoto namely Attraction Tourism (Natural Resources, Human Resources and Cultural Heritage), Promotion and Marketing, Tourism Markets (Tourism sending community), Transportation, Society. Keywords—tourism, development strategy, Cisanti Lake