THE INFLUENCE OF A POSTGRADUATE COURSE IN UNDERTAKING AS A CAREER OPTION

Abstract

From the perspective that entrepreneurship is part of the alternatives for individual career direction, this article aimed to verify the influence of a graduate program on the student's decision to undertake as a career option. To achieve the proposed objective, an exploratory and qualitative research was conducted through a case study in a professional master's degree course in Administration in the city of São Paulo. The collected data were analyzed using the content analysis technique. As main results, it was emphasized that infrastructure, faculty, mentoring, partnerships and exchange of knowledge and ideas among students, as well as support and explanation of contents related to financial aspects and risk analysis, contribute positively, not only in the creation of a new business, but in the establishment of a better structured company with strategic planning based on consistent analysis and methodologies.