{"title":"Research on pricing strategy of omni-channel supply chain led by retailers","authors":"Kewen Pan, Zisheng Nie","doi":"10.1109/ICUEMS50872.2020.00056","DOIUrl":null,"url":null,"abstract":"This paper establishes a model for retailers to compete with manufacturers in the online market and studies profits of members in the supply chain when retailers dominate. Through numerical simulation, the influence of consumers’ price sensitivity and channel competition intensity on members’ profits of the supply chain is analyzed to provide the optimal pricing strategy for the omni-channel supply chain dominated by retailers.","PeriodicalId":285594,"journal":{"name":"2020 International Conference on Urban Engineering and Management Science (ICUEMS)","volume":"31 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2020 International Conference on Urban Engineering and Management Science (ICUEMS)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICUEMS50872.2020.00056","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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Abstract
This paper establishes a model for retailers to compete with manufacturers in the online market and studies profits of members in the supply chain when retailers dominate. Through numerical simulation, the influence of consumers’ price sensitivity and channel competition intensity on members’ profits of the supply chain is analyzed to provide the optimal pricing strategy for the omni-channel supply chain dominated by retailers.
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