Behavioral Home Bias in a Real Market Setting: Evidence from Online Sports Betting

Angie Andrikogiannopoulou, Filippos Papakonstantinou
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Abstract

We study the home bias using individual-level data from an online sports-betting market. Contrary to other markets where home bias is confounded by institutional and information frictions, our market's experimental-like features enable us to test cleanly whether the psychological drivers of the home bias are strong enough to survive significant welfare costs. We find that individuals exhibit a bias toward home teams, which does not yield superior performance but distorts portfolios, generating welfare costs of similar magnitude as in the stock market. Our findings help solidify the foundation of the behavioral explanation of the home bias in other real markets.
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真实市场环境下的行为主场偏见:来自在线体育博彩的证据
我们使用来自在线体育博彩市场的个人层面数据来研究主场偏见。与其他因制度和信息摩擦而混淆本土偏见的市场相反,我们的市场的实验特征使我们能够清楚地测试本土偏见的心理驱动力是否足够强大,足以承受巨大的福利成本。我们发现,个人表现出对主队的偏好,这并没有产生更好的表现,而是扭曲了投资组合,产生了与股票市场相似的福利成本。我们的发现有助于巩固其他真实市场中对家乡偏见的行为解释的基础。
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