Towards AI Platforms for Stationary Retail

Tim Schopf, Kilian Dresse, F. Matthes
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Abstract

A major challenge for stationary retail is the increasing digitization of business. While online retailers can increase their sales through data-driven AI applications, brick-and-mortar retailers are left behind because they have less data available due to their traditional physical stores. To bridge the gap between physical stores and online stores, in this paper, an AI platform that connects the digital world with stationary retail is proposed. A digital twin, which represents instances of physical stores in digital form, builds the core of the AI platform. The AI platform can enable digital business models, as well as sales and operations processes that have not been possible to date.
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面向文具零售的人工智能平台
文具零售面临的一个主要挑战是业务的日益数字化。虽然在线零售商可以通过数据驱动的人工智能应用程序增加销售额,但实体零售商由于传统实体店的可用数据较少,因此被甩在了后面。为了弥合实体店和在线商店之间的差距,本文提出了一个连接数字世界和固定零售的人工智能平台。数字孪生代表数字形式的实体商店实例,构建了人工智能平台的核心。人工智能平台可以实现数字商业模式,以及迄今为止不可能实现的销售和运营流程。
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