Predicting the Customer Behavior Through Web Page and Content Mining Techniques

Abstract

The ideology of the people has changed over the decades, with the people’s interest shifting towards a more closed environment, thinking about themselves, rather than their environment, consisting of their kith and kin and others. The result of this isolation is that the mental psychology of the people changes in accordance with the technological advancement. The major disadvantage is that the people’s mental psychology could not be identified to follow any specific pattern. But the root of the tree is clear, the technology. Hence the analysis of the behavior of the user is done by allowing them answer a series of questions.