Implementasi Teknik Search Engine Optimization Dalam Meningkatkan Trafik Toko Frutivez Pada Lazada

Abstract

PT. Saudagar Buah Indonesia is an agro-industry company with processed fruit products, namely Frutivez. During the pandemic, Frutivez product sales have dropped drastically. Therefore, the company needs to implement a new marketing strategy, namely opening a store on the Lazada site for market expansion through online store media. On e-commerce platforms, newly opened stores need to be optimized so that these products can appear at the top when consumers search for products. This research was conducted using the implementation of SEO techniques to increase Frutivez store traffic on Lazada and measure the effectiveness of the Frutivez store page on Lazada. The method used is a descriptive quantitative method using primary data and secondary data. The results of the SEO implementation on the store show that the store's conversion rate is 3.33%. Of the 4 products used in the search analysis based on keywords, the four products are in the 1st row, 6th row, 38th row, and 26th row. The use of the product upgrade feature for 14 days shows a pretty good performance. All Frutivez feed posts have a 0% conversion value so that the Frutivez store lazada feed content does not affect the sales and number of shop visitors.