Popular Geo-politics, Strategic Narratives and Soft Power in Viking (2016) and Guardians (2017)

Cinema and Soft Power Pub Date : 2020-09-01 DOI:10.3366/edinburgh/9781474456272.003.0008

R. Saunders

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Abstract

This chapter analyses on two recent big-budget Russian films, Viking/Викинг (2016) and Guardians/Защитники (2017), with the aim of interrogating contemporary examples of filmic fantasy. Its focus is these films’ respective roles as influencers of geopolitical codes and geographical imagination, both at ‘home’ (i.e. within Russian cultural space) and ‘abroad’ (i.e. Europe, North America, and East Asia). Situated at the nexus of soft power, nation branding, and popular geopolitics scholarship, this chapter employs and expands Saunders and Strukov’s analytical framework of the ‘popular geopolitics feedback loop’ (2017) as it applies to the Russian Federation. By examining the (geo)visual representations and (geo)politically pregnant content of these two films in relation to their ‘Hollywood’-based counterparts (Viking bears a great semblance to HBO’s Game of Thrones (2011-) and The History Channel’s Vikings (2013-) while Guardians’ is a clear adaptation of Marvel’s The Avengers series (2012-) and its adjuncts [Iron Man, Captain America, Thor, etc.]), this study seeks to explore the ways in which soft power flows can be more effectively employed using pre-established modalities of popular cultural persuasion

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《海盗》(2016)和《守护者》(2017)中的流行地缘政治、战略叙事与软实力

本章分析了最近两部大制作的俄罗斯电影，维京人/Викинг(2016)和守护者/Защитники(2017)，目的是质疑当代电影幻想的例子。它的重点是这些电影各自在“国内”(即俄罗斯文化空间)和“国外”(即欧洲、北美和东亚)作为地缘政治规范和地理想象的影响者所扮演的角色。本章位于软实力、国家品牌和流行地缘政治学术的联系上，采用并扩展了桑德斯和斯特鲁科夫的“流行地缘政治反馈回路”(2017)分析框架，适用于俄罗斯联邦。通过检查这两部电影的(地理)视觉表现和(地理)政治内涵与“好莱坞”同类电影的关系(维京人与HBO的《权力的游戏》(2011-)和历史频道的《维京人》(2013-)非常相似)，而《守护者》则是对漫威的《复仇者联盟》系列(2012-)及其附属作品(钢铁侠、美国队长、雷神等)的明显改编，本研究旨在探索使用预先建立的大众文化说服模式更有效地利用软实力流动的方式

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Cinema and Soft Power

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