首页 > 最新文献

Cinema and Soft Power最新文献

英文 中文
The South African Soft Power Narrative, Cinema and Participatory Video 南非软实力叙事、电影与参与式录像
Pub Date : 2020-09-01 DOI: 10.3366/edinburgh/9781474456272.003.0009
P. Cooke
This chapter explores the gap between the way South Africa is experienced internally by some parts of the nation and the continued power of the story of the nation’s transition to democracy under Mandela internationally, a story which remains a remarkably resilient factor in the nation’s soft power offering. The chapter focuses on the less frequently explored internal dimension of soft power narratives and how they can be used to construct an imagined (national) community. It looks in particular at how community-level filmmaking has been used to contest the national soft-power narrative of the inclusive “rainbow nation”
本章探讨了南非国内部分地区经历的方式与曼德拉领导下的国家向民主过渡的国际故事之间的差距,这个故事仍然是该国软实力提供的一个非常有弹性的因素。本章重点关注软实力叙事的内部维度,以及它们如何被用来构建一个想象的(国家)共同体。它特别关注社区层面的电影制作是如何被用来挑战包容性“彩虹之国”的国家软实力叙事的。
{"title":"The South African Soft Power Narrative, Cinema and Participatory Video","authors":"P. Cooke","doi":"10.3366/edinburgh/9781474456272.003.0009","DOIUrl":"https://doi.org/10.3366/edinburgh/9781474456272.003.0009","url":null,"abstract":"This chapter explores the gap between the way South Africa is experienced internally by some parts of the nation and the continued power of the story of the nation’s transition to democracy under Mandela internationally, a story which remains a remarkably resilient factor in the nation’s soft power offering. The chapter focuses on the less frequently explored internal dimension of soft power narratives and how they can be used to construct an imagined (national) community. It looks in particular at how community-level filmmaking has been used to contest the national soft-power narrative of the inclusive “rainbow nation”","PeriodicalId":126497,"journal":{"name":"Cinema and Soft Power","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116922141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Soft Power and National Cinema: James Bond, ‘GREAT’ Britain and Brexit 软实力与国家电影:詹姆斯·邦德、“伟大的”英国和英国脱欧
Pub Date : 2020-09-01 DOI: 10.3366/edinburgh/9781474456272.003.0011
A. Higson
The UK’s departure from the EU is a major geo-political development by any definition. This chapter reflects on James Bond’s role in this development. The apparent ease with which the Daniel Craig incarnation of Bond both asserts a British identity and moves around the world has been repeatedly invoked in recent political debates in and about the UK. The 2014 Monocle report and 2015 Portland report on soft power identified the UK as one of the world’s leading soft powers, both citing the Bond films as contributors to that status. Around the same time, the Bond films were also roped into VisitBritain’s promotional campaign to make Britain seem an attractive place to visit, with the slogan ‘Bond is GREAT Britain’. This chapter explores how the nation-branding at stake here coincided with the visions of the Brexiteers. Ironically, the soft power and commercial nationalism captured in this vision of the UK depends on multi-national inward investment in UK’s cultural economy. The chapter argues that this is the plight of national cinema in a neoliberal, globalised world.
无论从哪个定义来看,英国退出欧盟都是一个重大的地缘政治发展。这一章反映了詹姆斯·邦德在这一发展中的作用。丹尼尔·克雷格(Daniel Craig)饰演的邦德既能彰显英国人的身份,又能在世界各地活动自如,这一点在最近英国国内和有关英国的政治辩论中被反复提及。2014年的《单片眼镜》报告和2015年的《波特兰软实力报告》都认为英国是世界领先的软实力之一,两者都认为邦德电影对这一地位做出了贡献。大约在同一时间,邦德系列电影也加入了英国旅游局的宣传活动,以“邦德是伟大的英国”为口号,使英国成为一个有吸引力的旅游目的地。本章探讨的是,这里利害攸关的国家品牌是如何与脱欧派的愿景相吻合的。具有讽刺意味的是,这种英国愿景所体现的软实力和商业民族主义,取决于跨国企业对英国文化经济的外来投资。本章认为,这是国家电影在新自由主义、全球化世界中的困境。
{"title":"Soft Power and National Cinema: James Bond, ‘GREAT’ Britain and Brexit","authors":"A. Higson","doi":"10.3366/edinburgh/9781474456272.003.0011","DOIUrl":"https://doi.org/10.3366/edinburgh/9781474456272.003.0011","url":null,"abstract":"The UK’s departure from the EU is a major geo-political development by any definition. This chapter reflects on James Bond’s role in this development. The apparent ease with which the Daniel Craig incarnation of Bond both asserts a British identity and moves around the world has been repeatedly invoked in recent political debates in and about the UK. The 2014 Monocle report and 2015 Portland report on soft power identified the UK as one of the world’s leading soft powers, both citing the Bond films as contributors to that status. Around the same time, the Bond films were also roped into VisitBritain’s promotional campaign to make Britain seem an attractive place to visit, with the slogan ‘Bond is GREAT Britain’. This chapter explores how the nation-branding at stake here coincided with the visions of the Brexiteers. Ironically, the soft power and commercial nationalism captured in this vision of the UK depends on multi-national inward investment in UK’s cultural economy. The chapter argues that this is the plight of national cinema in a neoliberal, globalised world.","PeriodicalId":126497,"journal":{"name":"Cinema and Soft Power","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132836072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Limits of Hollywood as an Instrument of Chinese Public Diplomacy and Soft Power 好莱坞作为中国公共外交和软实力工具的局限性
Pub Date : 2020-09-01 DOI: 10.3366/edinburgh/9781474456272.003.0006
C. Homewood
This chapter considers China’s use of film to build its soft power in the West. In recent years, the Chinese film market has grown (and seemingly continues to grow) at an exponential rate, and this remarkable turn of events has enabled China to co-opt Hollywood as an adjunct soft power asset. Keen to deepen its penetration of China’s now highly lucrative market, the Hollywood majors are adopting a more ecumenical understanding of geopolitical space and proffering affirmative images of China’s role in world affairs. This chapter considers the depth and scope of this understanding and its articulation on screen. It argues that the positively framed understanding of China and its place in the world faces mounting competition from other Western sources of China information, few of which seem to share Hollywood’s affirmative stance.
本章探讨中国如何利用电影在西方建立软实力。近年来,中国电影市场以指数级的速度增长(似乎还在继续增长),这种显著的转变使中国能够把好莱坞作为一种辅助软实力资产。为了加深对中国这个如今利润丰厚的市场的渗透,好莱坞巨头们正在对地缘政治空间采取一种更普遍的理解,并对中国在世界事务中的角色提供肯定的形象。这一章考虑了这种理解的深度和范围,以及它在屏幕上的表达。它认为,对中国及其在世界上地位的正面理解面临着来自其他西方中国信息来源的日益激烈的竞争,其中很少有人似乎与好莱坞持同样的肯定立场。
{"title":"The Limits of Hollywood as an Instrument of Chinese Public Diplomacy and Soft Power","authors":"C. Homewood","doi":"10.3366/edinburgh/9781474456272.003.0006","DOIUrl":"https://doi.org/10.3366/edinburgh/9781474456272.003.0006","url":null,"abstract":"This chapter considers China’s use of film to build its soft power in the West. In recent years, the Chinese film market has grown (and seemingly continues to grow) at an exponential rate, and this remarkable turn of events has enabled China to co-opt Hollywood as an adjunct soft power asset. Keen to deepen its penetration of China’s now highly lucrative market, the Hollywood majors are adopting a more ecumenical understanding of geopolitical space and proffering affirmative images of China’s role in world affairs. This chapter considers the depth and scope of this understanding and its articulation on screen. It argues that the positively framed understanding of China and its place in the world faces mounting competition from other Western sources of China information, few of which seem to share Hollywood’s affirmative stance.","PeriodicalId":126497,"journal":{"name":"Cinema and Soft Power","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123608766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Introduction: The Soft Power of Film 导论:电影的软实力
Pub Date : 2020-09-01 DOI: 10.3366/edinburgh/9781474456272.003.0001
Stephanie Dennison
This introductory chapter, as well as providing a context for reading the various chapter contributions to the volume, examines of the theory and broad uses of soft power in relation to film culture in the 21st century. It also reflects on the impact of the COVID-19 pandemic on BRICS nations and their film industries.
这一导论章节,以及为阅读本卷各章节的贡献提供了一个背景,探讨了21世纪软实力在电影文化中的理论和广泛应用。它还反映了新冠肺炎疫情对金砖国家及其电影产业的影响。
{"title":"Introduction: The Soft Power of Film","authors":"Stephanie Dennison","doi":"10.3366/edinburgh/9781474456272.003.0001","DOIUrl":"https://doi.org/10.3366/edinburgh/9781474456272.003.0001","url":null,"abstract":"This introductory chapter, as well as providing a context for reading the various chapter contributions to the volume, examines of the theory and broad uses of soft power in relation to film culture in the 21st century. It also reflects on the impact of the COVID-19 pandemic on BRICS nations and their film industries.","PeriodicalId":126497,"journal":{"name":"Cinema and Soft Power","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125984178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
(Masha and) the Bear Diplomacy: Soft Power as World-building and Russian Non-governmental Agency 熊外交:软实力作为世界建设和俄罗斯非政府机构
Pub Date : 2020-09-01 DOI: 10.3366/edinburgh/9781474456272.003.0005
Vlad Strukov
This chapter will focus on a specific medium and area of cultural production, namely digital animation which will be considered in the context of other digital industries and forms. Russia and Russians have a reputation for producing high quality animation which has gained critical acclaim at international festivals (an example of positive soft power, or, in Nye’s terms, the power of attraction). Indeed, in 2015-16 Masha and the Bear, a digital animation series which is aimed at young children, was the fourth most popular YouTube video in the world with over 4 bln views. The popular success of Masha and the Bear remains unaccounted in literature, including the fields of Russian Studies, Film Studies and Popular Geopolitics. By using a multi-disciplinary approach, this chapter will interrogate Russian non-governmental soft power agency. It will analyse the films included in the Masha and the Bear franchise by exploring their modes of distribution and presentation. In conclusion, the chapter will propose a re-consideration of Russian soft power which has currently been referred to by western observers as ‘propaganda’ and ‘information warfare’.
本章将重点关注文化生产的特定媒介和领域,即数字动画,将在其他数字产业和形式的背景下进行考虑。俄罗斯和俄罗斯人以制作高质量的动画而闻名,这些动画在国际电影节上获得了好评(这是积极软实力的一个例子,或者,用奈的话说,吸引力的力量)。事实上,2015年至2016年,以儿童为目标受众的数字动画系列《玛莎和熊》以超过40亿的浏览量成为全球第四大最受欢迎的YouTube视频。《玛莎与熊》的大获成功在包括俄罗斯研究、电影研究和流行地缘政治在内的文学领域仍未被提及。本章将运用多学科的方法,对俄罗斯非政府软实力机构进行考察。它将通过探索它们的发行和呈现模式来分析包括在玛莎和熊系列中的电影。最后,本章将提出对俄罗斯软实力的重新思考,这一软实力目前被西方观察家称为“宣传”和“信息战”。
{"title":"(Masha and) the Bear Diplomacy: Soft Power as World-building and Russian Non-governmental Agency","authors":"Vlad Strukov","doi":"10.3366/edinburgh/9781474456272.003.0005","DOIUrl":"https://doi.org/10.3366/edinburgh/9781474456272.003.0005","url":null,"abstract":"This chapter will focus on a specific medium and area of cultural production, namely digital animation which will be considered in the context of other digital industries and forms. Russia and Russians have a reputation for producing high quality animation which has gained critical acclaim at international festivals (an example of positive soft power, or, in Nye’s terms, the power of attraction). Indeed, in 2015-16 Masha and the Bear, a digital animation series which is aimed at young children, was the fourth most popular YouTube video in the world with over 4 bln views. The popular success of Masha and the Bear remains unaccounted in literature, including the fields of Russian Studies, Film Studies and Popular Geopolitics. By using a multi-disciplinary approach, this chapter will interrogate Russian non-governmental soft power agency. It will analyse the films included in the Masha and the Bear franchise by exploring their modes of distribution and presentation. In conclusion, the chapter will propose a re-consideration of Russian soft power which has currently been referred to by western observers as ‘propaganda’ and ‘information warfare’.","PeriodicalId":126497,"journal":{"name":"Cinema and Soft Power","volume":"37 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134382015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
New Myths for an Old Nation: Bollywood, Soft Power and Hindu Nationalism 古老国家的新神话:宝莱坞、软实力和印度民族主义
Pub Date : 2020-09-01 DOI: 10.3366/edinburgh/9781474456272.003.0010
Rachel E. Dwyer
Bollywood, the name by which mainstream Hindi cinema has come to be known over the last two decades, is recognised internationally as a style of glamour and kitsch, associated with song and dance. From being seen as something of a national guilty secret, it has come to mark a new image of modern India where it continues to hold around 95% of domestic film market (Thussu 2007) with the new and other media reinforcing, rather than detracting from, the cinema. India has had a Hindu nationalist government since 2014. Concerns with how the nation is depicted have been mostly internal affairs with cultural wars on social media and on university campuses. This chapter looks at how the Hindi film industry, which practises self-censorship is shaping a new image of Indian history in this climate and how this appeals to its overseas audiences who are mostly found in the Indian diaspora.
宝莱坞是过去二十年来印度主流电影的名字,在国际上被认为是一种魅力和庸俗的风格,与歌曲和舞蹈有关。从被视为国家罪恶的秘密,它已经标志着现代印度的新形象,它继续占据约95%的国内电影市场(Thussu 2007),新媒体和其他媒体加强,而不是削弱,电影。自2014年以来,印度一直有一个印度教民族主义政府。关于如何描绘这个国家的担忧,主要是社交媒体和大学校园里的文化战争等内部事务。本章探讨了在这种环境下,实行自我审查的印度电影工业是如何塑造印度历史的新形象的,以及这是如何吸引海外观众的,这些观众大多是印度侨民。
{"title":"New Myths for an Old Nation: Bollywood, Soft Power and Hindu Nationalism","authors":"Rachel E. Dwyer","doi":"10.3366/edinburgh/9781474456272.003.0010","DOIUrl":"https://doi.org/10.3366/edinburgh/9781474456272.003.0010","url":null,"abstract":"Bollywood, the name by which mainstream Hindi cinema has come to be known over the last two decades, is recognised internationally as a style of glamour and kitsch, associated with song and dance. From being seen as something of a national guilty secret, it has come to mark a new image of modern India where it continues to hold around 95% of domestic film market (Thussu 2007) with the new and other media reinforcing, rather than detracting from, the cinema. India has had a Hindu nationalist government since 2014. Concerns with how the nation is depicted have been mostly internal affairs with cultural wars on social media and on university campuses. This chapter looks at how the Hindi film industry, which practises self-censorship is shaping a new image of Indian history in this climate and how this appeals to its overseas audiences who are mostly found in the Indian diaspora.","PeriodicalId":126497,"journal":{"name":"Cinema and Soft Power","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122013255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Global Animation Market: Opportunities for Developing Countries 全球动画市场:发展中国家的机遇
Pub Date : 2020-09-01 DOI: 10.3366/edinburgh/9781474456272.003.0004
A. Meleiro
With 25% of the audiovisual market, global sales of $ 100 billion in 2006 and $ 222 billion in 2013, animation is one of the segments of the creative industry worldwide with the highest growth potential (7% per year). Within this panorama, it is affirmed that the animation industry has gradually become a sector of economic dimension relevant to some countries and an important mechanism of economic growth for others: This chapter discusses the insertion of animation producers from developing countries, such as Brazil, in the international market, as the Brazilian animators, formerly absorbed by international studios, have become producers and exporters of Brazilian animation content in the most diverse formats (Games, series, movies, VOD, licensed products), building a library of intellectual property rights that has given them a global reputation. It argues that animation has achieved strategic status in the production chain of the creative industries in Brazil, but that without government steer and investment to internationalise production, Brazilian animation’s soft power potential will remain unrealised.
动画占视听市场的25%,2006年全球销售额为1000亿美元,2013年为2220亿美元,是全球创意产业中增长潜力最高的部分之一(每年7%)。在这幅全景图中,可以肯定的是,动漫产业已经逐渐成为一些国家的经济维度部门,以及其他国家经济增长的重要机制:本章讨论了巴西等发展中国家的动画制作人在国际市场上的插入,因为巴西的动画师以前被国际工作室吸收,现在已经成为最多样化的巴西动画内容(游戏,连续剧,电影,VOD,授权产品)的生产者和出口商,建立了一个知识产权库,使他们在全球享有声誉。文章认为,动画在巴西创意产业的生产链中已经取得了战略地位,但如果没有政府的引导和投资来实现生产的国际化,巴西动画的软实力潜力将无法实现。
{"title":"The Global Animation Market: Opportunities for Developing Countries","authors":"A. Meleiro","doi":"10.3366/edinburgh/9781474456272.003.0004","DOIUrl":"https://doi.org/10.3366/edinburgh/9781474456272.003.0004","url":null,"abstract":"With 25% of the audiovisual market, global sales of $ 100 billion in 2006 and $ 222 billion in 2013, animation is one of the segments of the creative industry worldwide with the highest growth potential (7% per year). Within this panorama, it is affirmed that the animation industry has gradually become a sector of economic dimension relevant to some countries and an important mechanism of economic growth for others: This chapter discusses the insertion of animation producers from developing countries, such as Brazil, in the international market, as the Brazilian animators, formerly absorbed by international studios, have become producers and exporters of Brazilian animation content in the most diverse formats (Games, series, movies, VOD, licensed products), building a library of intellectual property rights that has given them a global reputation. It argues that animation has achieved strategic status in the production chain of the creative industries in Brazil, but that without government steer and investment to internationalise production, Brazilian animation’s soft power potential will remain unrealised.","PeriodicalId":126497,"journal":{"name":"Cinema and Soft Power","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129904899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Soft Power and Cinema: A Methodological Reflection and Some Chinese Inflections 软实力与电影:方法论反思与中国的一些变化
Pub Date : 2020-09-01 DOI: 10.3366/edinburgh/9781474456272.003.0002
Song Hwee Lim
This chapter provides more than a case study of Chinese cinema’s soft power (or lack thereof) by drawing out wider implications for the interrogation of the relationship between soft power and cinema on both conceptual and methodological fronts. It proposes a three-pronged approach to the study of soft power by introducing affect— beyond the two usual lenses of agent and effect—as a missing but crucial factor in mediating soft power transactions. It uses the example of The Great Wall (Zhang Yimou, 2016) to demonstrate how the very making of the film can be perceived as an occasion in which affective resonances towards the emergence and march of China coalesce to generate an environment that would undermine the reception of the film. Finally, it suggests that the Chinese case inflects the study of soft power in three ways—namely, perception, policy, and propaganda—and concludes that China’s hard power manoeuvres have rendered the performance of its soft power efforts rather flaccid precisely because affect is intrinsic in, rather than external to, agent, atmosphere, and effect.
本章提供的不仅仅是对中国电影软实力(或缺乏软实力)的案例研究,而是在概念和方法方面对软实力与电影之间的关系进行更广泛的探讨。它提出了一种三管齐下的方法来研究软实力,通过引入影响——超越通常的代理人和效果这两个镜头——作为中介软实力交易中缺失但至关重要的因素。它以《长城》(张艺谋,2016)为例,展示了电影的制作如何被视为一个场合,在这个场合,对中国崛起和前进的情感共鸣凝聚在一起,产生了一种破坏电影接受度的环境。最后,文章指出,中国的案例从三个方面影响了软实力的研究——即认知、政策和宣传——并得出结论,中国的硬实力策略使其软实力的表现相当软弱,正是因为影响是内在的,而不是外在的,代理人、氛围和效果。
{"title":"Soft Power and Cinema: A Methodological Reflection and Some Chinese Inflections","authors":"Song Hwee Lim","doi":"10.3366/edinburgh/9781474456272.003.0002","DOIUrl":"https://doi.org/10.3366/edinburgh/9781474456272.003.0002","url":null,"abstract":"This chapter provides more than a case study of Chinese cinema’s soft power (or lack thereof) by drawing out wider implications for the interrogation of the relationship between soft power and cinema on both conceptual and methodological fronts. It proposes a three-pronged approach to the study of soft power by introducing affect— beyond the two usual lenses of agent and effect—as a missing but crucial factor in mediating soft power transactions. It uses the example of The Great Wall (Zhang Yimou, 2016) to demonstrate how the very making of the film can be perceived as an occasion in which affective resonances towards the emergence and march of China coalesce to generate an environment that would undermine the reception of the film. Finally, it suggests that the Chinese case inflects the study of soft power in three ways—namely, perception, policy, and propaganda—and concludes that China’s hard power manoeuvres have rendered the performance of its soft power efforts rather flaccid precisely because affect is intrinsic in, rather than external to, agent, atmosphere, and effect.","PeriodicalId":126497,"journal":{"name":"Cinema and Soft Power","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124499810","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Second World War, Soviet Sports and Furious Space Walks: Soft Power and Nation Branding in the Putin 2.0 Era 第二次世界大战,苏联体育和激烈的太空行走:普京2.0时代的软实力和国家品牌
Pub Date : 2020-09-01 DOI: 10.3366/edinburgh/9781474456272.003.0007
Stephen M. Norris
This chapter analyzes recent Russian popular historical movies in the era of Vladimir Medinskii as Minister of Culture and Vladimir Putin’s return to the Russian presidency (2012-present). Following Keith Dinnie, Melissa Aronczyk, and Robert Saunders, I see attempts to “brand” a nation, even for domestic audiences, as a crucial component of soft power and as a form of public diplomacy. Medinskii in particular has helped to promote a patriotic culture centered on the Second World War, Soviet sports achievements, and the Soviet space program. Developing this patriotic brand, however, has come with some costs. The branding of a Russian nation as advertised onscreen since 2012, in short, has produced a mixed bag of results in terms of soft power success.
本章分析了在弗拉基米尔·梅金斯基担任文化部长和弗拉基米尔·普京重返俄罗斯总统(2012年至今)的时代,最近俄罗斯流行的历史电影。在Keith Dinnie、Melissa Aronczyk和Robert Saunders的研究之后,我认为试图给一个国家打上“品牌”是软实力的重要组成部分,也是公共外交的一种形式,即使是对国内观众而言也是如此。梅金斯基尤其帮助推动了一种以二战、苏联体育成就和苏联太空计划为中心的爱国文化。然而,发展这个爱国品牌是有代价的。简而言之,自2012年以来,在屏幕上宣传的俄罗斯民族品牌,就软实力的成功而言,产生了好坏参半的结果。
{"title":"The Second World War, Soviet Sports and Furious Space Walks: Soft Power and Nation Branding in the Putin 2.0 Era","authors":"Stephen M. Norris","doi":"10.3366/edinburgh/9781474456272.003.0007","DOIUrl":"https://doi.org/10.3366/edinburgh/9781474456272.003.0007","url":null,"abstract":"This chapter analyzes recent Russian popular historical movies in the era of Vladimir Medinskii as Minister of Culture and Vladimir Putin’s return to the Russian presidency (2012-present). Following Keith Dinnie, Melissa Aronczyk, and Robert Saunders, I see attempts to “brand” a nation, even for domestic audiences, as a crucial component of soft power and as a form of public diplomacy. Medinskii in particular has helped to promote a patriotic culture centered on the Second World War, Soviet sports achievements, and the Soviet space program. Developing this patriotic brand, however, has come with some costs. The branding of a Russian nation as advertised onscreen since 2012, in short, has produced a mixed bag of results in terms of soft power success.","PeriodicalId":126497,"journal":{"name":"Cinema and Soft Power","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125628378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Popular Geo-politics, Strategic Narratives and Soft Power in Viking (2016) and Guardians (2017) 《海盗》(2016)和《守护者》(2017)中的流行地缘政治、战略叙事与软实力
Pub Date : 2020-09-01 DOI: 10.3366/edinburgh/9781474456272.003.0008
R. Saunders
This chapter analyses on two recent big-budget Russian films, Viking/Викинг (2016) and Guardians/Защитники (2017), with the aim of interrogating contemporary examples of filmic fantasy. Its focus is these films’ respective roles as influencers of geopolitical codes and geographical imagination, both at ‘home’ (i.e. within Russian cultural space) and ‘abroad’ (i.e. Europe, North America, and East Asia). Situated at the nexus of soft power, nation branding, and popular geopolitics scholarship, this chapter employs and expands Saunders and Strukov’s analytical framework of the ‘popular geopolitics feedback loop’ (2017) as it applies to the Russian Federation. By examining the (geo)visual representations and (geo)politically pregnant content of these two films in relation to their ‘Hollywood’-based counterparts (Viking bears a great semblance to HBO’s Game of Thrones (2011-) and The History Channel’s Vikings (2013-) while Guardians’ is a clear adaptation of Marvel’s The Avengers series (2012-) and its adjuncts [Iron Man, Captain America, Thor, etc.]), this study seeks to explore the ways in which soft power flows can be more effectively employed using pre-established modalities of popular cultural persuasion
本章分析了最近两部大制作的俄罗斯电影,维京人/Викинг(2016)和守护者/Защитники(2017),目的是质疑当代电影幻想的例子。它的重点是这些电影各自在“国内”(即俄罗斯文化空间)和“国外”(即欧洲、北美和东亚)作为地缘政治规范和地理想象的影响者所扮演的角色。本章位于软实力、国家品牌和流行地缘政治学术的联系上,采用并扩展了桑德斯和斯特鲁科夫的“流行地缘政治反馈回路”(2017)分析框架,适用于俄罗斯联邦。通过检查这两部电影的(地理)视觉表现和(地理)政治内涵与“好莱坞”同类电影的关系(维京人与HBO的《权力的游戏》(2011-)和历史频道的《维京人》(2013-)非常相似),而《守护者》则是对漫威的《复仇者联盟》系列(2012-)及其附属作品(钢铁侠、美国队长、雷神等)的明显改编,本研究旨在探索使用预先建立的大众文化说服模式更有效地利用软实力流动的方式
{"title":"Popular Geo-politics, Strategic Narratives and Soft Power in Viking (2016) and Guardians (2017)","authors":"R. Saunders","doi":"10.3366/edinburgh/9781474456272.003.0008","DOIUrl":"https://doi.org/10.3366/edinburgh/9781474456272.003.0008","url":null,"abstract":"This chapter analyses on two recent big-budget Russian films, Viking/Викинг (2016) and Guardians/Защитники (2017), with the aim of interrogating contemporary examples of filmic fantasy. Its focus is these films’ respective roles as influencers of geopolitical codes and geographical imagination, both at ‘home’ (i.e. within Russian cultural space) and ‘abroad’ (i.e. Europe, North America, and East Asia). Situated at the nexus of soft power, nation branding, and popular geopolitics scholarship, this chapter employs and expands Saunders and Strukov’s analytical framework of the ‘popular geopolitics feedback loop’ (2017) as it applies to the Russian Federation. By examining the (geo)visual representations and (geo)politically pregnant content of these two films in relation to their ‘Hollywood’-based counterparts (Viking bears a great semblance to HBO’s Game of Thrones (2011-) and The History Channel’s Vikings (2013-) while Guardians’ is a clear adaptation of Marvel’s The Avengers series (2012-) and its adjuncts [Iron Man, Captain America, Thor, etc.]), this study seeks to explore the ways in which soft power flows can be more effectively employed using pre-established modalities of popular cultural persuasion","PeriodicalId":126497,"journal":{"name":"Cinema and Soft Power","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124652650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
期刊
Cinema and Soft Power
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1