Image Semantic Method and AHP for Mask Design Research

Kaiting Wang, Jian Wu, Leyang Chen
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Abstract

Objective In the process of transforming cultural and creative products into "culture + creativity", traditional culture and design symbols need to be transformed into a process of popularization. In addition to "inspiration", it is necessary to combine more qualitative and quantitative professional design methods. Cultural and creative design can be followed by rules. Method Taking the Mask design as a practical object, combining the artistic form and inheritance value of traditional Peking opera, starting from the meaning, the form, the demeanor, the deconstruction and reconstruction of the elements by the Image semantic method, and then the AHP (Analytic hierarchy process).Based on quantitative calculation and analytical research, the reconstruction of the scheme is carried out under the premise of grasping the original form characteristics, creating a brand-new design image. Result The conclusions and common senses obtained by the combination of the two methods are not much different. The scheme design achieved by this method is outstanding, with high recognition and innovation. Conclusion Through the practice of cultural creative with Mask design, the verification method has high feasibility, and the practice provides a new way of systematic science for cultural creative design.
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图像语义方法与层次分析法用于掩模设计研究
在文创产品向“文化+创意”转化的过程中,需要将传统文化和设计符号转化为一个大众化的过程。除了“灵感”之外,还需要结合更多定性和定量的专业设计方法。文化创意设计是有规律可循的。方法以面具设计为实践对象,结合传统京剧的艺术形式和传承价值,从意义、形式、风范入手,运用意象语义法对元素进行解构和重构,然后运用层次分析法(AHP)进行分析。在定量计算和分析研究的基础上,在把握原有形态特征的前提下,对方案进行重构,塑造全新的设计形象。结果两种方法联合使用所得结论和常识差别不大。该方法实现的方案设计效果突出,具有较高的认可度和创新性。结论通过面具设计文化创意的实践,验证方法具有较高的可行性,实践为文化创意设计提供了一种系统科学的新途径。
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