{"title":"Ukraine as a Political Tool in Facebook Sponsored Content","authors":"Oliver Melbourne Allen, F. Menczer","doi":"10.1109/ASONAM55673.2022.10068635","DOIUrl":null,"url":null,"abstract":"This work provides an investigation of the narratives in Facebook sponsored content about the Russian invasion of Ukraine. Advertisers used Ukraine to promote narratives related to their goals. Different types of advertisers spent their money on varying demographics, and some reached more viewers while spending less money.","PeriodicalId":423113,"journal":{"name":"2022 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM)","volume":"186 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2022 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ASONAM55673.2022.10068635","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This work provides an investigation of the narratives in Facebook sponsored content about the Russian invasion of Ukraine. Advertisers used Ukraine to promote narratives related to their goals. Different types of advertisers spent their money on varying demographics, and some reached more viewers while spending less money.
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