{"title":"Influence of Brand Attractiveness and Brand-Self Connections on Brand Evangelism: An Abstract","authors":"Enrique P. Becerra, Vishag A. Badrinarayanan","doi":"10.1007/978-3-030-42545-6_186","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":"61 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Enlightened Marketing in Challenging Times","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-3-030-42545-6_186","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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