Exploring the Drifting Behavior on Different Social Media

Abstract

Facebook and LINE are the two popular social media in Taiwan. This research aims to understand users' behavior(features) and strong/weak ties within the social network as well as if users have been drifted on two social media. We used social network analysis (UCINET) to analyze the features of users and the motivation of drifting on two platforms. Three indicators were also used: degree centrality, betweenness centrality, and closeness centrality. The findings revealed users who had highest value of centralities did not drift from Facebook to LINE. Additionally, users have less usage on Facebook may prefer LINE more. Although many users (especially young people) use LINE very often in Taiwan, the results showed no obvious evidence to drift from Facebook to LINE. The frequency to use two social media is similar according to the outcomes of three centralities.